National Pork Board Invests in International Marketing-Part 1

Dan Exports/Imports, Industry News Release, Pork

national porkThe National Pork Board has made a significant increase in its budget for international marketing. This comes at a time when the United States is faced with large pork supplies and record exports. Pork Checkoff vice president of international marketing Craig Morris said a successful 2018 is dependent on exports.


The U.S. Meat Export Federation will receive the largest portion of the increased budget for international marketing. USMEF will promote U.S. pork in three categories—established markets, emerging markets and minor markets.


Morris says the National Pork Board has taken a comprehensive and strategic focus on international markets.

For more information, producers can contact the Pork Checkoff Service Center. Go to Pork-dot org or call 800-456-PORK (800-456-7675).

From the National Association of Farm Broadcasting News Service.