The National Pork Board (NPB) is working hard to identify and reach their future consumers. Recently, NPB completed research on market segmentation. David Newman, senior vice president of market growth at NPB, talks about the goals of the research project. Visit porkcheckoff.org to learn more about consumer research. Sponsored ContentCIR Agriculture Harvester ProductsNovember 1, 2024Nuseed Carinata Covers New GroundOctober 1, …
Pork Checkoff Rate Adjustment on January 1
The Pork Checkoff rate will drop by five cents on January 1, 2023, to 35 cents per $100 of value. This change is the result of a resolution passed by voting delegates at the 2022 Pork Industry Forum. Pork Checkoff payments are collected for all pigs sold with a change of ownership. This includes the sale of weaned pigs, breeding …
Global Appetite for Pork
Increasing the global taste for pork. That’s today’s This Land of Ours. There’s a global appetite for U.S. pork, so National Pork Board uses Pork Checkoff funds to advance international product promotion along with the U.S. Meat Export Federation. The Pork Board’s Vice President of International Market Development Courtney Knupp says the strategy is two-fold. “First to differentiate U.S. pork …
NPPC Prevails Against HSUS Attack on Animal Agriculture
WASHINGTON, D.C. (NPPC) – The U.S. Court of Appeals for the District of Columbia Circuit today ruled in favor of the National Pork Producers Council (NPPC) in its appeal to dismiss a lawsuit brought by the Humane Society of the United States (HSUS). The court rejected HSUS’s attempt to advance an anti-meat activist agenda through an unwarranted suit designed to hurt …
2018 Pig Farmers of Tomorrow Named
Recipients recognized as leaders of the next generation of American pig farmers The National Pork Board announced that Adam Krause from South Dakota and Emma Lasco and Christine Snowden, both from Iowa, have been named the 2018 Pig Farmers of Tomorrow. They were recognized today at the 2018 National Pork Industry Forum in Kansas City. “It is important for the …
NPPC Statement on Pork. The Other White Meat® Ruling
The U.S. District Court for the District of Columbia issued a ruling on a suit challenging the sale of the Pork. The Other White Meat® trademarks. The National Pork Producers Council (NPPC) sold the trademarks to the National Pork Board in 2006. The following statement may be attributed to Ken Maschhoff, an Illinois pork producer and president of the National …
National Pork Board Invests in International Marketing-Part II
The National Pork Board has relaunched its focus on international marketing by renaming and restructuring its trade committee. Pork Checkoff vice president of international marketing Craig Morris says the committee is now known as the International Marketing Committee. Committee The International Marketing Committee is being streamlined to better engage with strategic partners. Streamlined The National Pork Board has increased its …
National Pork Board Invests in International Marketing-Part 1
The National Pork Board has made a significant increase in its budget for international marketing. This comes at a time when the United States is faced with large pork supplies and record exports. Pork Checkoff vice president of international marketing Craig Morris said a successful 2018 is dependent on exports. Exports The U.S. Meat Export Federation will receive the largest …
Pork Checkoff Invests in International Markets
This past year was a very successful year for pork exports. National Pork Board President Terry O’Neel says the Pork Checkoff has made a significant investment in building international markets. Markets O’Neel, who raises hogs at Friend, Nebraska, says the National Pork Board ended this past year in strong financial shape. Many pork producers also enjoyed positive margins. Margins For …
Pork Checkoff Conducts Annual Producer Survey
Since 2002, the National Pork Board has conducted an annual producer survey. Pork Checkoff vice president of strategic communications Kevin Waetke says the most recent survey was conducted in November Survey The Pork Checkoff study found optimism throughout the swine industry. Optimism Waetke says the biggest challenge seen by producer was hog health and disease. The Pork Checkoff uses this …
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