Pork Checkoff

Pork Industry Celebrates 40 Years of the Pork Checkoff

Pork Industry Marks 40 Years of the Pork Checkoff As October Pork Month comes to a close, the National Pork Board and state pork associations are celebrating a milestone — the 40th anniversary of the Pork Checkoff. For four decades, the program has driven marketing, research, and education efforts to promote U.S. pork and support producers nationwide. Approved by pork …

Global Appetite for Pork

Increasing the global taste for pork. That’s today’s This Land of Ours. There’s a global appetite for U.S. pork, so National Pork Board uses Pork Checkoff funds to advance international product promotion along with the U.S. Meat Export Federation. The Pork Board’s Vice President of International Market Development Courtney Knupp says the strategy is two-fold. “First to differentiate U.S. pork …

Buy Local Campaign Helping U.S. Beef and Pork Sales in Mexico

Thanks to the Beef Checkoff Program and the National Pork Board, pairings are allowing both U.S. beef and pork to capitalize on a ‘Buy Local’ trend in Mexico. U.S. Meat Export Federation’s Joe Schuele has the story. Sponsored ContentFlorida Cattle Enhancement Board Provides Funding For Quicker Response to Research QuestionsApril 10, 2026Florida Cattle Enhancement Board Provides Opportunities That Spark Research ProjectsApril 3, …

Pork Checkoff Studies How Dining has Changed in Recent Years

The National Pork Board released findings from its Comprehensive Insight to Action research. This time, the research looked at trends in consumer behavior that relate to dining out. The dining landscape has shifted in recent years and multicultural cuisine trends are on the rise in the U.S. The Pork Board set out to understand the needs, considerations, and motivations that impacted where …

New Study Shows U.S. Pork’s Long-term Sustainability Progress

A new study from the University of Arkansas confirms that America’s pig farmers are producing a product that has become increasingly sustainable over the past five decades. According to the new study, A Retrospective Assessment of U.S. Pork Production: 1960 to 2015, the inputs needed to produce a pound of pork in the United States became more environmentally friendly over …

National Pork Board Elects New Officers

Steve Rommereim, a pork producer from South Dakota, was elected president of the National Pork Board at the organization’s June board meeting in Des Moines, Iowa, as part of the World Pork Expo. Rommereim is the owner, manager and operator of Highland Swine, which markets 10,000 pigs annually. He also grows corn and soybeans, as well as has a cow/calf …

National Pork Board Invests in International Marketing-Part II

The National Pork Board has relaunched its focus on international marketing by renaming and restructuring its trade committee. Pork Checkoff vice president of international marketing Craig Morris says the committee is now known as the International Marketing Committee. Committee The International Marketing Committee is being streamlined to better engage with strategic partners. Streamlined The National Pork Board has increased its …

National Pork Board Invests in International Marketing-Part 1

The National Pork Board has made a significant increase in its budget for international marketing. This comes at a time when the United States is faced with large pork supplies and record exports. Pork Checkoff vice president of international marketing Craig Morris said a successful 2018 is dependent on exports. Exports The U.S. Meat Export Federation will receive the largest …