Increasing the global taste for pork. That’s today’s This Land of Ours. There’s a global appetite for U.S. pork, so National Pork Board uses Pork Checkoff funds to advance international product promotion along with the U.S. Meat Export Federation. The Pork Board’s Vice President of International Market Development Courtney Knupp says the strategy is two-fold. “First to differentiate U.S. pork …
Buy Local Campaign Helping U.S. Beef and Pork Sales in Mexico
Thanks to the Beef Checkoff Program and the National Pork Board, pairings are allowing both U.S. beef and pork to capitalize on a ‘Buy Local’ trend in Mexico. U.S. Meat Export Federation’s Joe Schuele has the story. Sponsored ContentCIR Agriculture Harvester ProductsNovember 1, 2024Nuseed Carinata Covers New GroundOctober 1, 2024TriEst Ag Group: Partners in ProfitabilityApril 1, 2024
Pork Checkoff Studies How Dining has Changed in Recent Years
The National Pork Board released findings from its Comprehensive Insight to Action research. This time, the research looked at trends in consumer behavior that relate to dining out. The dining landscape has shifted in recent years and multicultural cuisine trends are on the rise in the U.S. The Pork Board set out to understand the needs, considerations, and motivations that impacted where …
Applications Due for 2019 Pork Industry Scholarships
The deadline to apply for the National Pork Board’s 2019 Pork Industry Scholarships is March 15. Students who have plans to pursue a career in swine production management or a related field, and students who are looking to attend a veterinary or graduate school with an emphasis on swine are encouraged to apply. The National Pork Board will award up …
New Study Shows U.S. Pork’s Long-term Sustainability Progress
A new study from the University of Arkansas confirms that America’s pig farmers are producing a product that has become increasingly sustainable over the past five decades. According to the new study, A Retrospective Assessment of U.S. Pork Production: 1960 to 2015, the inputs needed to produce a pound of pork in the United States became more environmentally friendly over …
National Pork Board Elects New Officers
Steve Rommereim, a pork producer from South Dakota, was elected president of the National Pork Board at the organization’s June board meeting in Des Moines, Iowa, as part of the World Pork Expo. Rommereim is the owner, manager and operator of Highland Swine, which markets 10,000 pigs annually. He also grows corn and soybeans, as well as has a cow/calf …
2018 Pig Farmers of Tomorrow Named
Recipients recognized as leaders of the next generation of American pig farmers The National Pork Board announced that Adam Krause from South Dakota and Emma Lasco and Christine Snowden, both from Iowa, have been named the 2018 Pig Farmers of Tomorrow. They were recognized today at the 2018 National Pork Industry Forum in Kansas City. “It is important for the …
National Pork Board Invests in International Marketing-Part II
The National Pork Board has relaunched its focus on international marketing by renaming and restructuring its trade committee. Pork Checkoff vice president of international marketing Craig Morris says the committee is now known as the International Marketing Committee. Committee The International Marketing Committee is being streamlined to better engage with strategic partners. Streamlined The National Pork Board has increased its …
National Pork Board Invests in International Marketing-Part 1
The National Pork Board has made a significant increase in its budget for international marketing. This comes at a time when the United States is faced with large pork supplies and record exports. Pork Checkoff vice president of international marketing Craig Morris said a successful 2018 is dependent on exports. Exports The U.S. Meat Export Federation will receive the largest …
Pork Checkoff Conducts Annual Producer Survey
Since 2002, the National Pork Board has conducted an annual producer survey. Pork Checkoff vice president of strategic communications Kevin Waetke says the most recent survey was conducted in November Survey The Pork Checkoff study found optimism throughout the swine industry. Optimism Waetke says the biggest challenge seen by producer was hog health and disease. The Pork Checkoff uses this …