By Will Jordan Funding beef promotion, the Beef Checkoff is a vital part of ensuring beef is the choice of consumers. National Cattlemen’s Beef Association CEO, Colin Woodall, explains the relationship between the Checkoff and its contracting partners.
Florida Beef Council Pleased with Recent Campaign
The Florida Beef Council (FBC) continues to promote beef across the state in various ways. FBC Director of Education & Promotion DeAnne Maples looks at the results they received from one e-commerce campaign promotion which she says turned an investment of each dollar spent to thirteen dollars. For more information about Beef Checkoff promotions in Florida, contact the FBC office in Kissimmee.
Florida Beef Council Conducts a Ranch Tour
The Florida Beef Council (FBC) continues to celebrate Beef Month in May in various ways. FBC Director of Education & Promotion DeAnne Maples looks back at the ranch tour they conducted earlier this month, noting it was attended by a collection of food service professionals. For more information about Beef Checkoff promotions in Florida, contact the FBC office in Kissimmee.
E-Commerce Program Underway in Florida for Beef Month
The Florida Beef Council (FBC) continues their efforts to promote Beef Month in May, and this includes an e-commerce program which just got underway. FBC Director of Education & Promotion, DeAnne Maples, explains what this involves. For more information about Beef Checkoff promotions in Florida, contact the FBC office in Kissimmee at 407-846-4557.
Florida Beef Council Finding New Ways to Reach Consumers
The Covid pandemic has changed a lot of things the past couple of years, and that includes how the Florida Beef Council (FBC) has continued their efforts in promoting beef across the state. FBC Director of Education & Promotion, DeAnne Maples, says they have had to find new ways to reach consumers. For more information about Beef Checkoff promotions in Florida, contact the …
BQA Training Event Held in Madison County
The Beef Checkoff in Florida continues to promote Beef Quality Assurance (BQA) across the state. And two weeks ago, a big event was held in Madison County to work with producers there in becoming BQA certified. Josh Churchwell with the Madison County Cattlemen told us it was a hands on type training. The BQA training event, put together by the Madison County …
Florida Beef Council Pleased with Beef It’s What’s For Dinner 300
The Beef It’s What’s For Dinner 300 was run last month at the Daytona International Speedway, and the event was a major promotion for the beef industry. The Florida Beef Council (FBC) was of course very involved in the overall event and FBC Director of Education & Promotion, DeAnne Maples, told Southeast AgNet’s Randall Weiseman it went fantastic. For more information about this and other Beef Checkoff …
Florida Beef Council Working to Engage Producers
For the past few weeks, the Florida Beef Council (FBC) has been busy putting the final touches on the huge Beef Checkoff promotional event, the “Beef It’s What’s For Dinner 300”. The race took place this past Saturday at the Daytona International Speedway, where the FBC teamed up with the Federation of State Beef Councils and staff from other state beef councils …
Florida Beef Council Gathering Information in Houston
Cattlemen and women from Florida are representing the state this week at the 2022 Cattle Industry Convention and NCBA Trade Show in Houston, Texas. Various discussions will take place, which include the latest with the Beef Checkoff. One of those attending is DeAnne Maples, director of education & promotion for the Florida Beef Council (FBC). She says it’s a great opportunity to network …
Florida Beef Council Board Working for Farmers and Ranchers
The Florida Beef Council (FBC) wants farmers and ranchers across the state to know they are proud to work on your behalf in the areas of beef education, promotion, and research. FBC Director of Education & Promotion, DeAnne Maples, says their Board of Directors is comprised of voluntary leaders. Learn more on the FBC website.