Investment in Fake Meat Falls

Will Jordan General

The best way to learn if a product will fly or flop is by presenting it to consumers. The cultivated meat industry is learning that fact as investments over the last several years have seen a significant drop – following a larger trend by consumers towards animal proteins.


Consumer Research Shows Widespread Confusion About Contents of Plant-Based Fake Meat

Dan Beef, Industry News Release

(NCBA) — The National Cattlemen’s Beef Association (NCBA) released survey results that show widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products. In an online survey of more than 1,800 consumers, less than half of the respondents understood the labeling term “plant-based beef” was intended to describe an entirely vegetarian or vegan food product. …


NCBA Takes the Fight to Fake Meat at Summer Business Meeting

Dan Beef, Cattle, Industry News Release

DENVER (NCBA) — National Cattlemen’s Beef Association (NCBA) leaders redoubled their efforts to push back against deceptive and erroneous marketing and nutritional claims by plant-based and lab-created alternatives to real beef. In the opening General Session of the cattle industry’s annual Summer Business Meeting, Senior Vice President, Government Affairs, Colin Woodall, and Alisa Harrison, Senior Vice President, Global Marketing and …

Mississippi Sued Over Fake-Meat Labeling Law

Dan Beef, Vegetables

(NAFB) — A federal lawsuit is accusing Mississippi of violating free-speech rights by prohibiting makers of plant-based foods from using terms like “meatless meatballs” and “vegan bacon.” The lawsuit was filed last week by the Plant Based Foods Association and the Illinois-based Upton’s Naturals Company, which makes vegan-based products and sells them in many states, including Mississippi. The suit was …


Formal Lab-Grown Fake Meat Agreement is “What Consumers Deserve”

Dan Beef, Cattle, Industry News Release, Pork, Poultry

National Cattlemen’s Beef Association President Jennifer Houston released the following statement in response to the formal agreement announced by the U.S. Department of Agriculture (USDA) and Food and Drug Administration (FDA) on lab-grown fake meat oversight: “The formal agreement announced today (03-07-19) solidifies USDA’s lead oversight role in the production and labeling of lab-grown fake meat products. This is what NCBA …


NCBA Past-President Discusses Fake Meat in Orlando

Dan Beef, Cattle

The 2019 Commodity Classic kicks off February 28th at the Orange County Convention Center in Orlando, Florida. Ahead of the event, is the annual Bayer AgVocacy Forum, where one of the topics discussed was what does the future of agriculture look like? That included the topic of fake meat, an issue the National Cattlemen’s Beef Association (NCBA) has made one …


NCBA Announces Campaign for “Fake Meat Facts”

Dan Beef, Industry News Release

The National Cattlemen’s Beef Association (NCBA) launched a new campaign highlighting critical questions about the production of lab-grown fake meat. The Fake Meat Facts campaign will shine a spotlight on the many unknowns that the federal government must clarify before finalizing the regulatory framework for these emerging products.   “The federal government is moving in the right direction on lab-grown fake meat oversight, …


NCBA Announces 2019 Policy Priorities

Dan Cattle, Industry News Release

Fake Meat, Trade, Dietary Guidelines, Regulatory Relief Top List The National Cattlemen’s Beef Association (NCBA) released its official Policy Priorities for 2019. The release came as approximately 10,000 members of the cattle industry joined together for its annual convention and NCBA Trade Show, which is being held this week in New Orleans. This year’s Policy Priorities include a mix of familiar and …

lab grown meat

Farmers and Ranchers Digest Information on Alternative Protein Sources

Dan Beef, Cattle, Industry News Release, Livestock

Whether it is called fake meat or clean meat, products containing alternative sources of protein have been appearing in supermarkets and restaurants around the country, and are competing with traditionally raised animal agriculture products. Farmers and ranchers at the American Farm Bureau Federation’s 100th Annual Convention engaged with experts on what alternative sources of protein are, who backs them and …