Anyone that invests knows the importance of ROI or Return on Investment. Using one dollar invested per head sold, the Beef Checkoff drives demand for beef – with a substantial ROI. In the third part of the conversation with Greg Hanes, Cattlemen’s Beef Board CEO, he shares how checkoff dollars expand the market and drive demand for beef.
Resourceful: Stretching The Beef Checkoff Dollar
We all know that a dollar bill today does not have the same buying power a dollar bill had in 1985; yet the Beef Checkoff Program still just collects one dollar per head when cattle are sold. In the second part of a conversation with Cattlemen’s Beef Board CEO, Greg Hanes, learn how the checkoff stretches that dollar for the …
Driving Demand for Beef During Tight Supplies
As U.S. beef supplies continue to tighten, discovery of new cut options by consumers is vital. I visited with Cattlemen’s Beef Board CEO, Greg Hanes, to discuss how the Beef Checkoff is driving the demand for beef during tight supplies.
Strong Consumer Demand Predicted for Beef
The latest numbers show beef demand is up 15 percent since 2012 and the U.S. Department of Agriculture (USDA) is predicting strong consumer demand to continue through the end of this year. As a matter of fact, U.S. consumers are expected to consume nearly 9 percent more beef this year than they did back in 2015. And according to information …
CBB Executives Detail Recent Beef Leadership Trip to Taiwan and Japan
CENTENNIAL, CO (CBB) — Chuck Coffey, chairman, and Jared Brackett, vice chairman, of the Cattlemen’s Beef Promotion & Research Board (CBB) recently traveled to Taiwan and Japan as part of a U.S. contingent exploring opportunities for U.S. beef in those countries. The week-long trip took place May 4-May 11, 2019. “Taiwan and Japan are in prime position for further market …
Beef Board Report on China and Japan
Cattlemen’s Beef Board (CBB) officials, along with beef producers and other industry leaders recently joined the U.S. Meat Export Federation (USMEF) in China and Japan to participate in promotional activities for U.S. beef. Joe Schuele has more on the story. Beef Board Report on China and Japan
Beef Checkoff Investing in Promotions around the World
Efforts continue on a daily basis to promote U.S. beef around the world. And in this week’s “Getting to know your beef checkoff” brought to you by your beef checkoff, we hear from President and CEO of the U.S. Meat Export Federation (USMEF), Phil Seng. As a contractor for the checkoff, Seng says those dollars are very important in USMEF’s …