Below you'll find a list of all posts that have been categorized as “Marketing”
USDA Officials Praise Mexico’s Screwworm Prevention Efforts During Chiapas Visit During the recent trade mission that U.S. Secretary of Agriculture Brooke Rollins led to Mexico, USDA officials had the opportunity to visit one of the New World Screwworm Detection Sites. The visit offered important insight into how Mexican authorities are working to prevent the reintroduction of the pest into North …
Alabama Cattlemen’s Association Gears Up for the Annual Bainbridge Block Party The Alabama Cattlemen’s Association is excited for this year’s Bainbridge Block Party, and we caught up with Josie Jones with the Alabama Cattlemen’s Association to learn more about this highly anticipated agricultural and community event. According to Josie, “We are super excited because it’s time for the annual Bainbridge …
Florida Beef Council Preparing for Next Year’s Checkoff Programs The Florida Beef Council is working to ensure next year’s checkoff programs remain effective and impactful. We spoke with Deanne Maples with the Florida Beef Council to learn more about their year-end efforts and planning process. As Deanne explained, “We’re coming to the end of wrapping up a great year. We …
USMEF Launches New Campaign to Promote U.S. Variety Meats in Mexico’s Cantinas The U.S. Meat Export Federation (USMEF) is spotlighting a new promotional campaign aimed at expanding the presence of U.S. pork and beef variety meats in Mexican cantinas, the leading export destination for these specialty products. The initiative focuses on highlighting the versatility, quality, and affordability of variety meats …
Cattle Market May Be Running Out of Sellers After Sharp Futures Decline After weeks of volatility, it appears the cattle and feeder cattle markets may finally be stabilizing. Analysts suggest that we may have run out of sellers as trading activity begins to level off. On October 16, January feeder cattle futures peaked just above $3.80, before plummeting nearly $70 …
Late last week, President Trump took to social media to announce that he is directing the Department of Justice to immediately begin an investigation into the Meat Packing Companies who are driving up the price of Beef through Illicit Collusion, Price Fixing and Price Manipulation. We will always protect our American Ranchers, and they are being blamed for what is …
NCBA Backs DIRECT Act to Expand Local Beef Marketing Opportunities The National Cattlemen’s Beef Association (NCBA) has announced its strong support for the Direct Interstate Retail Exemption for Certain Transactions (DIRECT) Act, a new piece of legislation aimed at expanding marketing opportunities for smaller meat processors and providing consumers with more options to buy local beef. The bill was introduced …
Livestock Market Technical Update: Cattle and Hogs Face Pressure to End the Week We end the week taking a closer look at the technical side of the livestock markets, where volatility has dominated trading since midweek. Both live cattle and feeder cattle futures slipped to their lowest levels in several months, while lean hogs continued a multi-week downtrend amid broader …
Georgia Beef Board Expands Consumer Education on the Value of Beef The Georgia Beef Board (GBB) continues its mission to educate consumers and youth about the importance of beef and the impact of cattle production across the state. In a recent update, Wyatt Doolittle with the Georgia Beef Board shared insights on the organization’s latest outreach activities and educational initiatives. …
U.S.–China Trade Talks and Tariff Reductions Could Boost Pork and Beef Exports As U.S.–China trade discussions continue to evolve, the agricultural industry is watching closely—especially producers of U.S. pork, beef, and soybeans. Ongoing negotiations between the two countries are influencing commodity prices and global market access, with the potential to reshape export opportunities for American farmers and processors. U.S. Meat …
