Below you'll find a list of all posts that have been categorized as “Marketing”
June Beef and Pork Exports: USMEF Highlights Growth in Latin America Despite China Challenges The U.S. Meat Export Federation (USMEF) released its latest June beef and pork export data, revealing contrasting trends between the two proteins. While U.S. pork exports saw notable growth, beef exports declined, primarily due to limited market access in key destinations like China. According to USMEF …
The second Make America Healthy Again (MAHA) report is expected to be released soon, and livestock producers are watching closely. We spoke with Sigrid Johannes, Senior Director of Government Affairs at the National Cattlemen’s Beef Association (NCBA), to get insight on what the cattle industry should anticipate from the upcoming publication. Johannes notes that the first MAHA report, released in …
The Office of the U.S. Trade Representative (USTR) has initiated a Section 301 investigation into Brazil’s unfair trade practices, with a sharp focus on agricultural products—especially beef. Southeast AgNet’s Dale Sandlin sat down with Kent Backus, Executive Director of Government Affairs at the National Cattlemen’s Beef Association (NCBA), to discuss the implications for the U.S. cattle industry and the broader …
U.S. Cattle Numbers Hit 50-Year Low, Fueling High Beef Prices According to the July Cattle on Feed report, recently shared by the National Association of Farm Broadcasters, U.S. cattle numbers have dropped to historic lows, offering little relief to consumers struggling with high beef prices. As of July 1, there were 94.2 million cattle and calves in the United States—marking …
Cattle Markets Climb While Grains Struggle in July Trading Live and Feeder Cattle Among Top Gainers as Month Closes As July trading draws to a close, live and feeder cattle are finishing the month strong, according to the latest commodity update from Southeast AgNet’s Bottom Line Report. With only two trading days remaining, both live cattle and feeder cattle are …
Georgia Beef Board Sees Success with Burger Week Promotions, Prepares for Fall Events Positive Feedback from Spring Promotions The Georgia Beef Board is celebrating the success of its recent promotional campaigns, with strong community response and ongoing engagement. Robert Fountain, Chairman of the Georgia Beef Board, highlighted the enthusiasm generated by “Burger Week” events held throughout the state during May. …
Outgoing President Dale Carlton Highlights Membership Gains, Disaster Response Initiatives, and Leadership Transition As Dale Carlton concludes his term as President of the Florida Cattlemen’s Association (FCA), he shared insights on the organization’s key accomplishments over the past year—highlighting progress in membership growth, formalized disaster response efforts, and a strong future leadership team. — Dale Sandlin, Southeast AgNet reports: Reversing …
A United Front for Beef Promotion in a High-Energy Sports Setting The Alabama Cattlemen’s Association (ACA) is teaming up with several southeastern state beef councils to roll out a major consumer outreach campaign—this time in an unexpected but powerful setting: the Bristol Motor Speedway in Tennessee. This collaborative event, backed by the Beef Checkoff Program, aims to engage thousands of …
As global trade negotiations intensify, recent developments have stirred optimism across the U.S. livestock industry. Kent Backus, Executive Director of Government Affairs at the National Cattlemen’s Beef Association (NCBA), shared insights into how emerging trade deals and impending tariff deadlines could reshape market access for American beef producers. Rising Pressure Ahead of August 1 Tariff Deadline According to Backus, a …
Senate Moves Forward with $27.1 Billion USDA Funding Package The U.S. Senate Committee on Appropriations has advanced the Agriculture, Rural Development, Food and Drug Administration, and Related Agencies Appropriations Act, a bill allocating $27.1 billion in discretionary spending to key U.S. Department of Agriculture (USDA) agencies. According to the National Pork Producers Council (NPPC), the measure is designed to strengthen …
