Below you'll find a list of all posts that have been categorized as “Marketing”
Live Cattle and Lean Hog Futures Face Pressure Near Recent Highs As the week comes to a close, traders are closely watching live cattle futures and lean hog futures, with signs that buyers may be losing momentum after pushing prices to recent highs. Live Cattle Futures React to Argentina Trade Deal In the live cattle market, attention is turning to …
The Florida Beef Council is preparing for a high-energy month of promotional activities, beginning this weekend with a major consumer-focused event at Daytona International Speedway. From motorsports partnerships to culinary showcases, the council is continuing its mission to connect consumers with beef through creative, engaging experiences. DM Maples with the Florida Beef Council says the pace is only accelerating. “I …
The Georgia Beef Board is highlighting the impact of the Beef Checkoff program during CattleCon 26, focusing on how producer-funded efforts are delivering real results for the beef industry. During the event, the Georgia Beef Board and the Cattlemen’s Beef Board shared updates showing that the Beef Checkoff continues to strengthen demand, expand education, and generate measurable returns for cattle …
NCBA Focuses on Beef Trade and Market Access Priorities for 2026 The National Cattlemen’s Beef Association continues to be active in efforts to improve trade and market access for U.S. beef. During CattleCon in Nashville, NCBA leaders discussed ongoing trade challenges and opportunities that will shape the industry’s outlook heading into 2026. Kent Bacus, Executive Director of Government Affairs for …
Alabama Beef Checkoff Showcases 2025 Promotion and Outreach Successes The Alabama Beef Checkoff is highlighting a strong slate of promotion, education, and research efforts in its 2025 update to members, underscoring the program’s continued investment in strengthening beef demand and supporting producers across the state. Among the most impactful areas was Marketing and Consumer Outreach, where the Checkoff leveraged high-visibility …
USDA Releases January 2026 Beef and Cattle Price and Production Outlook The U.S. Department of Agriculture has released its Beef and Cattle Price and Production Outlook for January 2026, offering updated projections that reflect ongoing tight cattle supplies and continued strength in cattle prices. World Agricultural Outlook Board Chairman Mark Jekanowski outlined the latest adjustments, highlighting the impact of heavier …
Cattle on Feed and Cold Storage Reports Support Cattle Markets Cattle markets continue to find underlying support as tightening supplies and steady red meat demand shape expectations heading into spring. The latest monthly Cattle on Feed Report, combined with insights from the monthly Cold Storage Report, reinforces a constructive outlook for both the cash cattle market and futures trade. As …
This afternoon’s monthly cattle on feed report, combined with bitter cold temperatures and a major winter storm stretching across much of the southern United States, could be the catalyst needed to push feeder cattle and live cattle futures out of their recent trading ranges. Live cattle futures have remained rangebound in recent sessions. February live cattle continue to encounter resistance …
Holiday-Shortened Trading Week Puts Live and Feeder Cattle Highs to the Test This was already a holiday-shortened trading week, and with only two more days of trade after today, market participants are closely watching whether recent highs in the live cattle and feeder cattle markets are now in place. In our view, the next couple of sessions could be critical …
Malaysia Trade Mission Highlights Growing Demand for U.S. Halal Beef USDA Undersecretary for Trade and Foreign Agricultural Affairs Luke Lindberg returned last week from a trade mission to Malaysia, where expanding U.S. beef exports was a central topic of discussion. The visit highlighted both the challenges and significant opportunities facing American beef producers as trade relationships in Southeast Asia continue …
