Below you'll find a list of all posts that have been categorized as “Marketing”
NCBA Focuses on Beef Trade and Market Access Priorities for 2026 The National Cattlemen’s Beef Association continues to be active in efforts to improve trade and market access for U.S. beef. During CattleCon in Nashville, NCBA leaders discussed ongoing trade challenges and opportunities that will shape the industry’s outlook heading into 2026. Kent Bacus, Executive Director of Government Affairs for …
Alabama Beef Checkoff Showcases 2025 Promotion and Outreach Successes The Alabama Beef Checkoff is highlighting a strong slate of promotion, education, and research efforts in its 2025 update to members, underscoring the program’s continued investment in strengthening beef demand and supporting producers across the state. Among the most impactful areas was Marketing and Consumer Outreach, where the Checkoff leveraged high-visibility …
USDA Releases January 2026 Beef and Cattle Price and Production Outlook The U.S. Department of Agriculture has released its Beef and Cattle Price and Production Outlook for January 2026, offering updated projections that reflect ongoing tight cattle supplies and continued strength in cattle prices. World Agricultural Outlook Board Chairman Mark Jekanowski outlined the latest adjustments, highlighting the impact of heavier …
Cattle on Feed and Cold Storage Reports Support Cattle Markets Cattle markets continue to find underlying support as tightening supplies and steady red meat demand shape expectations heading into spring. The latest monthly Cattle on Feed Report, combined with insights from the monthly Cold Storage Report, reinforces a constructive outlook for both the cash cattle market and futures trade. As …
This afternoon’s monthly cattle on feed report, combined with bitter cold temperatures and a major winter storm stretching across much of the southern United States, could be the catalyst needed to push feeder cattle and live cattle futures out of their recent trading ranges. Live cattle futures have remained rangebound in recent sessions. February live cattle continue to encounter resistance …
Holiday-Shortened Trading Week Puts Live and Feeder Cattle Highs to the Test This was already a holiday-shortened trading week, and with only two more days of trade after today, market participants are closely watching whether recent highs in the live cattle and feeder cattle markets are now in place. In our view, the next couple of sessions could be critical …
Malaysia Trade Mission Highlights Growing Demand for U.S. Halal Beef USDA Undersecretary for Trade and Foreign Agricultural Affairs Luke Lindberg returned last week from a trade mission to Malaysia, where expanding U.S. beef exports was a central topic of discussion. The visit highlighted both the challenges and significant opportunities facing American beef producers as trade relationships in Southeast Asia continue …
The Georgia Beef Board is highlighting how shifting consumer priorities around nutrition after the holidays are creating positive momentum for beef. As the new year begins, many consumers are reassessing their eating habits, focusing on balanced diets and foods that deliver real nutritional value. We caught up with Wyatt Doolittle with the Georgia Beef Board to learn more about how …
We’re keeping an eye on live cattle and feeder cattle futures as markets move into the second half of the month, and momentum remains firmly in place. Managed money fund traders have not slowed down their buying activity, continuing to provide strong underlying support for the cattle complex. In live cattle, speculative positioning has reached notable levels. Live cattle net …
The National Cattlemen’s Beef Association’s CattleCon 26 is coming up February 3rd through the 5th in Nashville, Tennessee, and this year’s event promises to deliver far more than education alone. In addition to industry-leading learning opportunities and valuable networking, CattleCon will feature an exciting entertainment lineup that celebrates the heart of Music City. We caught up with Kristen Torres with …
