Getting the beef message out is important, and in today’s world there are so many platforms to do just that. In this week’s Beef Checkoff report, Georgia Beef Board’s Kaytlyn Malia tells about a media training event that will be conducted this week. Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle ProducersMarch 13, 2026Florida Cattle Enhancement Board Helps to …
USMCA Will Help Bolster Red Meat Exports to Mexico
The U.S. Meat Export Federation (USMEF) President and CEO is encouraged by the ongoing negotiations aimed at bringing the U.S-Mexico-Canada Agreement (USMCA) to an approval vote in the House of Representatives. Joe Schuele has the story. Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle ProducersMarch 13, 2026Florida Cattle Enhancement Board Helps to Support Forage Development and Management PracticesMarch 6, 2026CIR …
BQA Campaign Seeks Greater Understanding of Industry Efforts
Strengthening the link between beef industry, consumers (NCBA) – About 85 percent of U.S. beef today comes from Beef Quality Assurance (BQA)-certified farmers or ranchers. But do American consumers know that? Just as important, do they know what BQA is – and what it stands for? Those are the kinds of questions a new Beef Checkoff-funded campaign from the National …
NCBA Statement on Beef Labeling Practices
(NCBA) — National Cattlemen’s Beef Association (NCBA) Vice President, Government Affairs, Ethan Lane, released the following statement in response to a letter from U.S. Sens. John Thune (S.D.) and Mike Rounds (S.D.) regarding beef labeling practices: “NCBA understands that the practices alleged in the letter from Senator Rounds and Senator Thune are a concern to cattle producers and we share …
Strong Consumer Demand Predicted for Beef
The latest numbers show beef demand is up 15 percent since 2012 and the U.S. Department of Agriculture (USDA) is predicting strong consumer demand to continue through the end of this year. As a matter of fact, U.S. consumers are expected to consume nearly 9 percent more beef this year than they did back in 2015. And according to information …
Discussing Plans for 2020 Alabama Beef Checkoff Programs
Cattle producers and others who serve on the Alabama Beef Checkoff Marketing Plan Task Force will meet this week to discuss plans for programs to be implemented in 2020. Alabama Cattlemen’s Association Executive Vice President Erin Beasley has more details. Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle ProducersMarch 13, 2026Florida Cattle Enhancement Board Helps to Support Forage Development …
Cattlemen Applaud Introduction of Real MEAT Act of 2019
Bill Aims to Combat Deceptive Labeling of Plant-Based Fake Meat (NCBA) — The National Cattlemen’s Beef Association (NCBA) applauded the bipartisan introduction of the Real MEAT (Marketing Edible Artificials Truthfully) Act of 2019 by U.S. Reps. Roger Marshall (R – 1st Dist., Kansas) and Anthony Brindisi (D – 21st Dist., N.Y.) “A growing number of fake meat products are clearly …
U.S. Cattlemen’s Association Fights for Truth in Labeling
(NAFB) — The United States Cattlemen filed a petition for rulemaking with the USDA’s Food Safety and Inspection Service to address “Product of the USA” and “Made in the USA” claims on U.S. beef. The USCA says since the repeal of Country of Origin Labeling (COOL) back in 2015, there is no clear definition of what constitutes a U.S. beef …
Meat Supply Up, Global Pork Demand Expected to Rise
The U.S. meat supply is expected to remain strong, while global demand for pork is expected to rise. Stephanie Ho has the details. Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle ProducersMarch 13, 2026Florida Cattle Enhancement Board Helps to Support Forage Development and Management PracticesMarch 6, 2026CIR Agriculture Harvester ProductsMarch 1, 2026Florida Cattle Enhancement Board Offers Targeted …
Beef Industry Task Force Begins Year-long Process
(NAFB) — The Beef Checkoff is undergoing a year-long process to determine direction for the organization over the next five years. The long-range strategic planning process for the beef industry is underway, a process that pulls together key leaders from all over the country representing different sectors of the beef business. Updated every five years, the Beef Industry Long Range …