New ads tackle the topics of health, sustainability and meat substitutes with the iconic brand’s unique personality and swagger (Beef Checkoff) — Beef. It’s What’s For Dinner., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is addressing common questions and hot topics in the beef industry head-on with the launch of new digital and social media …
How is Coronavirus Impacting Food Demand?
We are hearing quite a bit in the news about the spread of coronavirus. But how is this affecting the meat and food business? That’s a question that Joe Schuele tackles in this story from the U.S. Meat Export Federation (USMEF). Sponsored ContentFlorida Cattle Enhancement Board Track Record Well Received By LegislatorsJanuary 30, 2026Florida Cattle Enhancement Board Supports Beef Education …
Promoting Lean Florida Beef for Heart Month
February is Heart Month and the Florida Beef Council (FBC) is reminding folks about the benefits of lean beef. FBC Director of Education & Promotion, DeAnne Maples, talks about some of those benefits. But first she mentions they will be well represented this week during the Cattle Industry Convention in San Antonio, Texas. For more information, contact the FBC office …
Georgia Beef Board Heading to San Antonio
The 2020 Cattle Industry Convention and NCBA Trade Show will be held this week in San Antonio, Texas, and the Georgia Beef Board (GBB) staff will be there. GBB Director of Public Relations and Industry Information, Kaytlyn Malia, says they will be able to get updates on the national beef checkoff. For more information about your Beef Checkoff program, contact …
U.S. Cattle Inventory Down Slightly
The U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS) has released its annual Cattle Inventory, and the numbers show all cattle and calves in the United States as of Jan. 1, 2020 totaled 94.4 million head. This is down slightly from the 94.8 million head on Jan. 1, 2019. All cows and heifers that have calved, at 40.7 million …
Effects of China Trade Deal on U.S. Beef Sector
We’ve talked before about how many in agriculture were pleased with the recent signing of the first phase of the China trade deal, and this includes the National Cattlemen’s Beef Association (NCBA). Their President Jennifer Houston noted, “this is a game changer that will benefit American beef producers.” But a question for some is will this trade deal bring a …
Livestock Groups Pleased with Wednesday’s USMCA Signing
Many in agriculture were pleased with President Trump’s signing of the U.S.-Mexico-Canada Agreement (USMCA) Wednesday at the White House. That includes various livestock groups, like the National Cattlemen’s Beef Association (NCBA). NCBA President Jennifer Houston attended the signing ceremony and afterwards issued a release saying: “This is a great day for America’s cattle producers and we were once again honored …
Environmental Stewardship Award Applications Being Accepted
Those interested in providing applications for the 2020 Environmental Stewardship Award are reminded they are due March 6, 2020. The program, established in 1991 by the National Cattlemen’s Beef Association (NCBA), is designed to recognize cattle and livestock operations and their stewardship and conservation efforts. Any individual, group or organization is eligible to nominate one individual/business who/that raises or feeds …
Beef, Pork Production Hit Record Highs in December
Pork and red meat production hit a monthly record in December. The USDA says pork production totaled 2.44 billion pounds, a nine percent jump over December of the previous year. Slaughter was also higher, up nine percent to 11.4 million head. The average live weight gaining was up two pounds to 288 pounds. Beef production totaled 4.72 billion pounds, a …
Florida Cattlemen Visit Tallahassee
During week two of the 2020 Florida legislative session, the Florida Cattlemen’s Association (FCA) held its annual Legislative Quarterly in Tallahassee. FCA Director of Governmental Affairs Sam Ard says the association’s members were able to sit in on the Senate Agricultural Appropriations Committee Meeting. For more information, contact the FCA office in Kissimmee at http://www.floridacattlemen.org/ Sponsored ContentFlorida Cattle Enhancement Board …