Third iteration of the Masters of Beef Advocacy program provides updated information to arm the next generation of strong beef industry advocates (NCBA/Beef Checkoff) — The Masters of Beef Advocacy (MBA) program managed by National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, launched updated advocacy training modules – MBA NextGen. MBA NextGen updates the popular MBA training modules making it easier than ever …
Teaming with NASCAR to Promote Beef
Beef producers will have a new opportunity to promote their product in February of 2021. Clay Burtrum, vice-chair of the Federation of State Beef Councils, says a new opportunity for beef is sponsoring a NASCAR event. “With this pandemic, we’re seeing some great opportunities, as many businesses are. We had an opportunity, and on Saturday, February 13, the green flag …
Beef Marketing Key in Adapting to More In-Home Consumption
The marketing strategy for the beef industry has been instrumental in helping keep demand strong, despite the significant slowdown in the food service industry. AgNet Media’s Brian German has the story, For more information about efforts by the Beef Checkoff, click here. Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle ProducersMarch 13, 2026Florida Cattle Enhancement Board Helps to …
Florida Beef Council Promoting Beef It’s What’s For Dinner 300
The Florida Beef Council (FBC) continues its effort to promote a big event coming up next month. FBC Director of Education & Promotion, DeAnne Maples, says they are excited about the “Beef It’s What’s For Dinner 300” to be held at the Daytona International Speedway on Feb. 13. For more information about the Beef It’s What’s For Dinner 300, click …
November Beef Exports Largest in More than a Year
According to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF), U.S. beef exports posted one of the best months on record in November, 2020. Beef exports came in at 115,337 metric tons (mt), with a value of $707.5 million. USMEF President and CEO Dan Halstrom explains where the strongest markets were for U.S. beef. November was also …
Florida Beef Council Preparing for Race Day at Daytona
The Florida Beef Council (FBC) has been busy preparing for a big event coming to Daytona next month. FBC Director of Education & Promotion, DeAnne Maples, says they are excited about the “Beef It’s What’s For Dinner 300”. For more information about Beef Checkoff promotions in Florida go to the FBC website, floridabeef.org. Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between …
Georgia Beef Board Excited about NASCAR Race Promotion
The beef industry and NASCAR have teamed together for a big event in Daytona, Florida next month. Georgia Beef Board (GBB) Director of Public Relations, Taylor Evans, says they are excited to bring the beef message to NASCAR fans. For more information about Beef Checkoff programs in Georgia, contact the GBB office in Macon at 478-474-1815 or go to their website, georgiabeef.org. Sponsored …
Farmers to Families Food Box Program Purchases to Continue
(USDA/AMS) — U.S. Secretary of Agriculture Sonny Perdue announced the U.S. Department of Agriculture (USDA) will purchase an additional $1.5 billion worth of food for nationwide distribution through the Farmers to Families Food Box Program. In total, USDA has distributed more than 132 million food boxes in support of American farmers and families affected by the COVID-19 pandemic. “This new round of …
Seeing Changes in the Beef Checkoff
In today’s times, the call for change is being found in various aspects of business. That includes the beef industry. The Beef Checkoff has worked to embrace new ideas and methods, looking for and finding ways to be the most effective. AgNet Media’s Brian German has the story. To learn about changes through the Beef Checkoff and hear more comments …
Georgia Beef Board on New Consumer Report
A new report released by the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, looks at the impact of the COVID-19 pandemic on consumer attitudes, behaviors and perceptions. Georgia Beef Board (GBB) Director of Public Relations, Taylor Evans, says beef demand has remained strong throughout the pandemic. For more information about Beef Checkoff programs in Georgia, contact …