Survey: Consumers Rely on Chicken Even as Inflation Affects Prices

Dan Economy, National Chicken Council (NCC), Poultry

A new survey presented by the National Chicken Council (NCC) and WATT Global Media shows while consumers average rating for their current financial situation is in the middle between “poor” and “excellent,” 87 percent are buying more or the same amount of fresh chicken now compared to six months ago. The study, presented this week during the 2022 Chicken Marketing Summit in …


Survey Says Shoppers Want Clearer Meat Labels

Dan Economy, Legislative, Livestock, Marketing, Poultry, Regulation

The National Chicken Council (NCC) released findings from a recent national survey of Americans regarding consumer attitudes about chicken and plant-based ‘chicken’ alternatives. Survey participants included individuals who consume meat and animal products, along with flexitarians, vegetarians and vegans. The results indicate the majority of Americans want clearer product labeling and separate shopping sections for plant-based products. One in five …

avian influenza outbreak

New Study Highlights Partnership Benefits of Farmers and Chicken Companies

Dan Poultry

The National Chicken Council (NCC) this week released a study that presents the results of a recent broiler industry survey. It was designed to capture key live chicken production statistics, and summarize several key trends in broiler production efficiency, returns and loan quality data. According to the most recent USDA data available, the $68,455 median income for chicken farmers was …


Chicken Council Releases Sustainability Report

Dan Poultry

The National Chicken Council (NCC) has released its inaugural sustainability report, which provides a comprehensive overview of U.S. chickens raised for meat, and the industry’s collective progress in its environmental, broiler welfare and social impact journey, as well as efforts to build a more sustainable food system. The 2020 U.S. Broiler Chicken Industry Sustainability Report was submitted to the Scientific Group of …


What Americans will be Eating by the BILLIONS During the Big Game

Dan Poultry, This Land of Ours

What Americans will be eating by the BILLIONS during the big game this weekend. That’s coming up on This Land of Ours. If there is one thing that the pandemic didn’t change this year:  America’s love for chicken wings. In restaurants, servings of chicken wings were up 7% in 2020 versus 2019 despite an 11% decline in trips to commercial …