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What Americans will be Eating by the BILLIONS During the Big Game

Dan Poultry, This Land of Ours

What Americans will be eating by the BILLIONS during the big game this weekend. That’s coming up on This Land of Ours.

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If there is one thing that the pandemic didn’t change this year:  America’s love for chicken wings. In restaurants, servings of chicken wings were up 7% in 2020 versus 2019 despite an 11% decline in trips to commercial restaurants over the same time period.

The National Chicken Council reports that a record 1.42 Billion chicken wings will be consumed this Super Bowl Sunday.  That’s up 2-percent from last year. The council noted a few reasons for the uptick.  Restaurants, like wing joints and pizza places, were built around takeout and delivery, so they didn’t have to change their business model that much during the pandemic. Wings also travel well and hold up during deliveries.

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Chicken production remained steady in 2020. Additionally, total United States wing retail/supermarket sales during the pandemic months totaled almost 3-BILLION, up 10.3% from a year ago.

About 1/4 of the people surveyed by the Chicken Council said they ate more wings during the pandemic. Naturally, it’s comfort food. So no matter which team you’re rooting for this weekend, you’re likely to see some chicken wings served before you.

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What Americans will be Eating by the BILLIONS During the Big Game

Americans to Eat Record 1.42 Billion Chicken Wings for Super Bowl LV

Wings remain hot, proving to be a ‘pandemic-proof’ food

(NCC) — The COVID-19 pandemic has changed our lives in many ways. One thing that hasn’t changed: America’s love for chicken wings. This is no more apparent than on Super Bowl weekend, when Americans will devour a record 1.42 billion wings while watching the Kansas City Chiefs and Tampa Bay Buccaneers battle for the Lombardi Trophy.

This figure is up 2% from last year, according to the National Chicken Council’s annual Wing Report.

There are several reasons for the uptick, says National Chicken Council spokesman Tom Super. “If you think about it, restaurants like wing joints and pizza places were built around takeout and delivery, so they didn’t have to change their business model that much during the pandemic. Wings travel well and hold up during delivery conditions. Plus, they align with consumer desire for comfort food during the pandemic. Chicken production remained steady in 2020, and as long as people are sitting around watching TV and maybe drinking a beer, wings will remain in the game. Don’t forget the air fryer revolution, either.”

How do 1.42 billion chicken wings stack up? Picture this:

  • Assuming Kansas City Chiefs’ coach Andy Reid can eat three wings per minute, it would take him more than 900 years to eat 1.42 billion wings.
  • 42 billion wings could circle the circumference of the Earth 3 times.
  • 42 billion wings laid end would stretch 19 times from Arrowhead Stadium in Kansas City, Mo. to Raymond James Stadium in Tampa, Fl.

For a map of Americans’ favorite Super Bowl foods broken down by state, click here.

In restaurants, servings of chicken wings were up 7% in 2020 versus 2019 despite an 11% decline in trips to commercial restaurants over the same time period. (Source: The NPD Group/CREST®, year ending 12/20).

Additionally, total U.S. wing retail/supermarket sales during the pandemic months totaled almost $3 billion, up 10.3% from a year ago (Source: IRI, 3/15/20 through 1/17/21). The in-store frozen wing category is up an astonishing 37.2%. Air fryers?

U.S. Department of Agriculture data also confirm the “hot” demand. According to the most recent Cold Storage Reports, there was a 29% reduction in November and a 24% reduction in December in year-over-year wing inventories in cold storage, meaning restaurants and retailers took a lot of wings out of freezers and stocked up months in advance for the big game.

A recent National Chicken Council survey also reiterated that the pandemic didn’t keep people from their wings – in fact, one quarter of respondents said they ate more wings during the pandemic. Additional wing findings include:

  • Americans are more likely to prefer eating bone-in, traditional wings (53%) than “boneless wings.”
  • Two in five (38%) Americans say that the breast is their favorite cut of chicken, but wings (20%) are second.
  • While there are a variety of wing sauces to choose from, BBQ (52%), ranch (46%) and buffalo/hot sauce (41%) are the preferred.
  • French fries are by far the preferred side for wings (72%), distantly followed by celery (14%).

Source: National Chicken Council