A new survey presented by the National Chicken Council (NCC) and WATT Global Media shows while consumers average rating for their current financial situation is in the middle between “poor” and “excellent,” 87 percent are buying more or the same amount of fresh chicken now compared to six months ago.
The study, presented this week during the 2022 Chicken Marketing Summit in Braselton, Georgia, focused on current and anticipated U.S. consumer behavior, specifically consumption of fresh chicken.
During the past six months, 99 percent of those surveyed said they eat meals made with fresh chicken more than once a month; 88 percent do so more than once a week. And consumers participating in the survey noted they plan to buy more chicken than other types of protein in the next twelve months ahead. Chicken purchasers cite nutrition, value and versatility as the top reasons for consuming more chicken.
Chicken is almost inflation-proof as USDA says Americans, on average, will eat a record 98.3 pounds of chicken per person this year.
To see more information from this survey click here.