The Florida Beef Council strategically invested in a digital marketing campaign earlier this year and has recently received results of that investment. DeAnne Maples of the Florida Beef Council shares how checkoff dollars are driving demand for beef.
Pooling Resources for Beef Promotion
The Florida Beef Council is strategically investing for a greater impact this summer through interstate collaboration for beef promotion. I visited with DeAnne Maples at the recent Florida Cattlemen’s Convention to learn more.
FBC Collaborates with The American Pie Championship
The Florida Beef Council (FBC) recently collaborated with the American Pie Championship. Listen below as I visited with DeAnne Maples, FBC’s director of beef marketing and promotion, to learn more about the savory entries.
“Build Your Base”: Fueling Performance with Beef
The Florida Beef Council is in Fort Worth, Tex. this week highlighting beef at the Collegiate Strength and Conditioning Coaches Association national conference. Athletes know that protein is important, and Build Your Base communicates beef as the premier protein. I visited with Deanne Maples to learn more about this exciting program.
FBC Reports Stellar BEEF Promotion at SBWFF
The Florida Beef Council reports stellar BEEF promotion at South Beach Wine and Food Festival in Miami. As the premier event for celebrity chefs and foodies, beef had a spotlight thanks to the Florida Beef Council. FBC’s Deanne Maples shares more.
Florida Beef on Display in the Sunshine State
The 2024 Cattle Industry Convention was held last week in Orlando, FL, bringing cattlemen together in the Sunshine State. The Florida Beef Council took advantage of this and highlighted Florida beef to industry representatives and producers from across the nation. I visited with Deanne Maples from the Florida Beef Council for more.
Excellence in Beef Course Held in Florida
Together with the University of Florida, the Florida Beef Council (FBC) recently conducted an Excellence in Beef Course. DeAnne Maples, FBC director of beef marketing and promotion, explained to Southeast AgNet’s Randall Weiseman what the event was all about.
Florida Beef Council Represented in Denver
Folks representing the Florida Beef Council (FBC) recently made a trip to Denver for an orientation. DeAnne Maples, director of beef marketing and promotion, was one of those attending and explained to Southeast AgNet’s Randall Weiseman what the event was all about.
Florida Beef Council Works with Second UCF Class
The Florida Beef Council (FBC) is pleased to announce a second class has now gone through a program conducted with the University of Central Florida culinary medicine students. FBC Director of Beef Marketing and Promotion, DeAnne Maples, says they have now put about 50 students through the program.
Florida Beef Council Working with More Students
The Florida Beef Council (FBC), through a program conducted with University of Central Florida culinary medicine program students, is pleased with the first class taking part in this partnership. DeAnne Maples, director of beef marketing and promotion, says the first session wrapped up really well and FBC is excited about the second session that began this week.
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