Virtual Reality Technology Helps Educate Customers About U.S. Red Meat

German Navarrete, the U.S. Meat Export Federation’s (USMEF) corporate chef based in Mexico, recently developed a U.S. meat cutting demonstration utilizing virtual reality technology. It uses 360-degree video images representing various meat cuts. With support from the USDA Agricultural Trade Promotion Program, the USMEF virtual seminar was developed prior to COVID-19 related travel restrictions. But it has even more potential …

Working with Florida Foodservice Industry During Beef Month

Beef Month in Florida has seen a different look this year. But the Florida Beef Council (FBC) continues to work in various ways to promote the beef message. According to FBC Director of Education & Promotion DeAnne Maples, that includes working with folks in the foodservice industry. For more information about your Beef Checkoff, go to the FBC website. Sponsored …

Georgia Beef Month Promotions Continue

May Beef Month continues in Georgia, and various promotions are underway to get the beef message out to consumers. Georgia Beef Board (GBB) Executive Vice President, Dale Sandlin, explains how they are getting that message out. For more information about your Beef Checkoff go to the GBB website. Sponsored ContentFlorida Cattle Enhancement Board Provides Critical Funding To Enhance Brahman GeneticsApril …

Lawmakers Seek Quick Investigation of Beef Industry

A bipartisan group of U.S. Representatives urges the Department of Agriculture to provide findings of its beef pricing investigation as soon as possible. Following the announcement of the USDA’s Packers and Stockyard Division investigation in August of 2019, Secretary Sonny Perdue extended USDA’s investigation last month to determine the causes of divergence between live beef and box prices during the …

Cash Receipts for Meat Animals Are Up

According to the U.S. Department of Agriculture (USDA) National Agricultural Statistics Service (NASS), 2019 production of meat animals (cattle and calves and hogs and pigs) for the U.S. totaled 85.3 billion pounds. This was an increase of 1% from 2018. Production decreased 2% for cattle and calves but increased 5% for hogs and pigs. Total 2019 cash receipts from marketing …

BQA Nominations Due June 5

Nominations for the 14th annual National Beef Quality Assurance (BQA) Awards are being accepted until June 5. The 2020 National BQA Awards recognize five winners in the areas of beef producer, dairy, marketing and education: The beef producer honors include BQA Cow Calf and BQA Feedyard awards, which recognize producers who best demonstrate the implementation of BQA principles as part …

U.S. Pork, Beef Industries Find Innovative Ways to Communicate with International Customers

With more people across the globe working from home, spending more time at home and cooking and eating much more frequently at home, the U.S. Meat Export Federation (USMEF), together with the U.S. beef and pork industries, have been working to find innovative ways to communicate with international consumers. Joe Schuele has the story. Sponsored ContentFlorida Cattle Enhancement Board Provides …

Cattle Industry Contributing Back to the Environment

A fuller picture started emerging of the environmental footprint of beef in the United States a little over a year ago. An Agricultural Research Service (ARS)-led team completed a comprehensive life-cycle analysis quantifying the resource use and various environmental emissions of beef cattle production in the U.S. to establish baseline measures that the U.S. beef industry can use to explore …

USDA to Implement President Trump’s Executive Order on Meat and Poultry Processors

(Washington, D.C., April 28, 2020) U.S. Secretary of Agriculture Sonny Perdue released the following statement after President Donald J. Trump signed an Executive Order to keep meat and poultry processing facilities open during the COVID-19 national emergency. “I thank President Trump for signing this executive order and recognizing the importance of keeping our food supply chain safe, secure and plentiful. …

Ready to Promote Beef Month in Florida

We told you recently that during this time of COVID-19, there are many consumers turning to social media to find new ways to prepare various meals. So, Florida Beef Council (FBC) Director of Education & Promotion, DeAnne Maples, says while Beef Month in May is going to look a bit different this year due to the many changes we are …