The U.S. Cattlemen’s Association (USCA) expressed disappointment last week because country of origin labeling (COOL) was not included in the U.S.-Mexico-Canada Agreement (USMCA). The group penned a letter to President Donald Trump following House passage of the USMCA implementing legislation. Leo McDonnell, USCA Director Emeritus, writes, “This administration promised to “Make America Great Again,” but it is becoming evident this …
Beef, It’s What’s For Dinner Wraps Up 2019
The iconic brand continues to celebrate beef as Americans’ favorite protein by highlighting its great taste, nutritional benefits, and stories about the people who raise it (NCBA) — Two years after it was relaunched, the Beef. It’s What’s For Dinner. brand has had a reach of more than 1 billion consumers with drool worthy and informative digital marketing and social media content. …
Pleased With House Passage of USMCA
Many in agriculture were quick to praise the U.S. House of Representatives’ approval of the U.S.-Mexico-Canada Agreement (USMCA) Thursday, after the measure passed by a vote of 385-41. National Cattlemen’s Beef Association (NCBA) Director of International Trade and Market Access, Kent Bacus, said this agreement strengthens our trade relationships with Canada and Mexico. Bacus looks ahead to the agreement’s prospects in the U.S. Senate …
Florida Beef for the Holidays
The Florida Beef Council (FBC) is promoting various ideas where beef would make a great choice for any of your holiday meals and get-togethers. FBC Director of Education & Promotion, DeAnne Maples, says there are so many great recipes you can use for the holiday season. The Beef Drool Log is a video featuring a Prime Rib Roast cooking to perfection on a rotisserie over open …
Georgia Beef for the Holidays
The Georgia Beef Board (GBB) wants to remind everyone that beef would make a great meal choice for any of your holiday meals. GBB Director of Public Relations and Industry Information, Kaytlyn Malia, says they are working to highlight beef’s versatility and value this holiday season. The Beef Drool Log is a video featuring a Prime Rib Roast cooking to perfection on a rotisserie …
Adjustments in Beef Production, Price and Export Forecasts
The U.S. Department of Agriculture’s December reports reveal some adjustments to U.S. beef production, price and export forecasts for next year. Rod Bain has the details. Sponsored ContentFlorida Cattle Enhancement Board Track Record Well Received By LegislatorsJanuary 30, 2026Florida Cattle Enhancement Board Supports Beef Education and Promotion ProgramsJanuary 23, 2026Florida Cattle Producers Proactive In Research Efforts Funded by the Florida …
NCBA Applauds U.S. Senate Introduction of Real MEAT Act
(NCBA) — The National Cattlemen’s Beef Association (NCBA) applauded the introduction of the Real MEAT (Marketing Edible Artificials Truthfully) Act of 2019 by U.S. Senator Deb Fischer of Nebraska. The Senate bill is a companion to H.R. 4881, which was introduced by U.S. Representatives Roger Marshall (R – 1st Dist., Kansas) and Anthony Brindisi (D – 22nd Dist., N.Y.) in …
Addressing Beef Origin Labeling Practices
The National Cattlemen’s Beef Association (NCBA) has reaffirmed its policy supporting voluntary country-of-origin labeling. The NCBA Executive Committee unanimously approved efforts to work with the U.S. Department of Agriculture’s Food Safety Inspection Service to address the agency’s longstanding policy on geographic origin statements. NCBA’s Ethan Lane says it centers around the use of product labels. Lane explains what the next step in …
New Agreement Improves Access for U.S. Beef in Europe
Late last week, the European Parliament voted to approve a plan that grants the U.S. a country-specific share of the European Union’s duty-free, high-quality beef quota. And according to a story from Joe Schuele, the U.S. Meat Export Federation (USMEF) was pleased to hear of the approval. Sponsored ContentFlorida Cattle Enhancement Board Track Record Well Received By LegislatorsJanuary 30, 2026Florida Cattle Enhancement …
NCBA Seeks Clarity and Consistency in Beef Origin Labeling Practices
NCBA Staff Directed to Work With USDA to Verify Beef Origin Labeling Claims (NCBA) — The National Cattlemen’s Beef Association (NCBA), the nation’s oldest and largest national organization representing American cattle producers, reaffirmed its policy supporting voluntary country-of-origin labeling (COOL). Because the association takes the concerns of its members and stakeholders seriously, its Executive Committee has unanimously approved efforts to …