(CBB) — The U.S. Department of Agriculture (USDA) announced the appointment of 28 members to serve on the Cattlemen’s Beef Promotion and Research Board (CBB). All appointed members will serve three-year terms beginning February 2021 and ending February 2024, with the exception of one Importer Unit appointee who will serve a one-year term. Newly appointed members are: • Caleb Plyler, Hope, …
New Report Assesses Impact of COVID-19 on Consumer Behaviors
The “State of the Consumer” Report Highlights Opportunities, Impact of COVID-19 on Beef Demand (NCBA) — The number of consumers who say they intend to eat beef at least weekly increased from 67 percent to 72 percent compared to 2019, and consumer positive perceptions of beef reached 70 percent for the first time,[1] according to a new report released by the …
Feeding Florida Beef to Coast Guard Members
The Florida Beef Council (FBC), together with the Florida Cattlewomen (FCW) and a few members of the Florida Cattlemen’s Association (FCA) will be busy this Thursday cooking a great beef meal for members of the Coast Guard. FBC Director of Education & Promotion DeAnne Maples says they expect to feed more than 200 people. For more information about Beef Checkoff …
Georgia Beef Board Promotions for Holiday Season
The Georgia Beef Board (GBB) is conducting various promotions, as it tries to get the beef message out to consumers across the state. Taylor Evans, GBB director of public relations, says their big push this year is through social media platforms. For more information about Beef Checkoff programs in Georgia, contact the GBB office in Macon at 478-474-1815 or go …
APHIS Announces Farm Bill Funding to Protect Animal Health
(USDA/APHIS) — The U.S. Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service (APHIS) is awarding $14.4 million to 76 projects with states, universities, and other partners to strengthen our programs to protect animal health. This critical funding supports projects focused on increasing practical livestock biosecurity measures or advancing rapid depopulation and disposal abilities to be used during high- …
Margin Trends in the Beef Cattle Business
There is money to be made in the beef cattle business right now. But according to a story from Gary Crawford, it actually depends on what part of the business you’re in. Sponsored ContentFlorida Cattle Enhancement Board Supports Beef Education and Promotion ProgramsJanuary 23, 2026Florida Cattle Producers Proactive In Research Efforts Funded by the Florida Cattle Enhancement BoardJanuary 16, 2026Florida …
USMEF on Beef Trade to China
Back in January of 2020, we talked about how many in agriculture were pleased with the signing of the first phase of the China trade deal. Those in the beef industry were hoping the trade deal would bring a significant boost in U.S. beef exports to China. Last month, the Office of the U.S. Trade Representative (USTR) and the U.S. Department of …
Cost of 2020 Thanksgiving Dinner
Thanksgiving is a bit different this year because of COVID-19. But, did consumers pay more or less this year for the items that make up the traditional Thanksgiving Day dinner? Rod Bain has a story that answers that question. American Farm Bureau Federation Chief Economist John Newton shares the cost of some of this year’s Thanksgiving Day dinner items, per the 2020 …
Promoting Florida Beef via New Digital Campaign
The Beef Checkoff program in Florida is presenting the beef message to consumers with a little help this holiday season. Florida Beef Council (FBC) Director of Education & Promotion, DeAnne Maples, says they received financial support to help them with a new digital campaign. For more information about this and other Beef Checkoff promotions in Florida, contact the FBC office in Kissimmee …
‘Beefing Up the Holidays’ in Georgia
With that time of the year here, the Georgia Beef Board (GBB) is once again ‘Beefing Up the Holidays’. Taylor Evans, GBB director of public relations, says they are asking people to pardon the turkey this year and put beef on their dinner tables. For more information about Beef Checkoff programs in Georgia, contact the GBB office in Macon at 478-474-1815 or go …