In response to the U.S. Department of Agriculture’s Ranchers First Initiative, National Farmers Union President Rob Larew released a press release saying, “We’re glad to see the administration focus on the U.S. beef market and several pieces of this plan are steps in the right direction. Better risk protection tools, expanded credit, and new processing loans will help, but they …
Secretary Rollins breaks down Ranchers First Initiatives
Secretary of Agriculture Brooke Rollins recently outlined new actions to build upon USDA’s 2026 plan to fortify the American beef industry. The ranchers first initiative is a package of actions aimed at rebuilding the great American beef herd. Secretary Rollins breaks down the actions in further detail saying, “In Nebraska we talked about the new effort to retain heifers under …
Secretary Rollins Launches Ranchers First Initiatives
America’s cattle ranchers are getting a major boost from the U.S. Department of Agriculture. USDA Secretary Brooke Rollins has announced the new Ranchers First Initiative, a package of actions aimed at rebuilding the nation’s beef herd, which the department says is currently at a 75-year low. Under the initiative, USDA is introducing new livestock risk protection tools designed to help …



