Ranchers First Initiative

Secretary Rollins breaks down Ranchers First Initiatives

Secretary of Agriculture Brooke Rollins recently outlined new actions to build upon USDA’s 2026 plan to fortify the American beef industry. The ranchers first initiative is a package of actions aimed at rebuilding the great American beef herd. Secretary Rollins breaks down the actions in further detail saying, “In Nebraska we talked about the new effort to retain heifers under …