Each peanut farmer, as he produces his peanuts, is involved in a national checkoff program for the purpose of promotion, research, and education. The National Peanut Board, based in Atlanta, is the manager of that program, about 13 million dollars a year. The National Peanut Board now has announced a launch in a bold, unified campaign to put USA Peanuts front and center with …
New Campaign for National Peanut Board
National Peanut Board Launches Bold New Brand Campaign to Boost Peanut Consumption In a spirited move to reimagine one of America’s most iconic crops, the National Peanut Board is launching peanuts in a fresh and exciting way. The organization has unveiled a new brand platform designed to champion the 7,000 peanut farmers across the United States while increasing peanut consumption …


