Everett Griner talks about one of America’s most successful advertising campaigns in today’s Agri View. Everett discusses how the original National Cattlemen’s Beef Association’s “Beef, It’s what’s for dinner” campaign could be making a comeback. Beef Commercial Rerun
Brazil Company Expecting to Resume Exports to U.S. in 2018
The fourth-largest beef company in Brazil, Minerva SA, expects to resume exporting fresh beef to American in the first quarter of next year. A Reuters report says Minerva Chief Executive Fernando Galletti made the announcement to local media this week, saying he believes it because of his company’s communication with the government. Galletti says, “That’s the expectation we are hearing …
USDA Revises 2018 Beef, Pork and Dairy Forecasts
USDA has revised their beef, pork and dairy production and price forecasts for 2018. Gary Crawford has the report.
China Online Mall To Buy Large Amounts of Beef and Pork
JD.com Commits to Purchasing More Than $2 Billion of U.S. Goods Over Next Three Years Includes agreements to import over $1.2 billion of U.S. beef and pork JD.com, (NASDAQ:JD), China’s largest retailer, participated in a signing ceremony held at the Great Hall of the People, with the company entering agreements to purchase in excess of $1.2 billion of beef from The Montana Stock Growers Association (MSGA) …
Beef Checkoff Relaunching an Iconic Brand
Promoting beef has become more complicated than it was in 1992 when the beef checkoff kicked off the “Beef. It’s What’s for Dinner.” brand. And according to a release from the National Beef Checkoff Program, that’s why “Rethink the Ranch” was born. The checkoff is re-introducing consumers to beef during this 25th anniversary of our iconic brand, we’re also introducing …
Insurer Suing ABC over BPI Settlement
AIG Specialty Insurance Co. is suing ABC News over its settlement with Beef Products Inc. regarding ABC’s “pink slime” reports. AIG Specialty Insurance is one of the insurers for ABC’s parent company, the Walk Disney Company. AIG is suing Disney over its insistence that its settlement with BPI, which cost Disney $177 million, after the amounts covered by insurance, is …
Agri View: Rebuilding the Cattle Export Trade
Everett Griner talks about China lifting the import ban on U.S. beef, and what this means for the cattle and beef export trade in today’s Agri View.
Beef Exports Remain Strong, Pork Slightly Lower
A monthly measure of meat exports shows U.S. beef posted another outstanding performance in August, remaining well above last year’s pace, and August pork exports increased from the previous month but were down slightly year-over-year. The U.S. Meat Export Federation reports that August beef exports totaled 112,000 metric tons, up five percent from a year ago and the largest of …
EU, Canada, Settle 21 Year Beef Fight
Canada and the European Union have settled a 21-year dispute of hormone-treated meat, according to Reuters. In a filing with the World Trade Organization this week, Canada and the EU announced the settlement of the dispute that began in 1996. Under the terms of the settlement, Canada gives up any right to retaliate over the decades-old complaint, which alleged the …
Japan Tariff Reduced U.S. Beef Exports
U.S. frozen beef exports to Japan are down 26 percent after Japan imposed an emergency tariff due to an influx of frozen beef from the United States. The tariff increased from 38.5 percent to 50 percent of the Japanese market, to protect domestic producers. Meat industry publication Meatingplace reports Japan’s frozen beef imports from the U.S. were 4,317 metric tons …