Many in the cattle industry are familiar with the beef checkoff and how has been involved with promotional events for years in getting the word out to consumers. But according to Steve Hanson, a Nebraska beef producer who chairs the Federation of State Beef Councils, the way to reach consumers has really changed over the years. Sponsored ContentFlorida Cattle Enhancement …
Beef Safety Research Continues
The National beef Checkoff program is involved in various efforts, including research of beef safety. In this weeks “Getting to know your beef checkoff” brought to you by your beef checkoff, Cattlemen’s Beef Board CEO Polly Ruhland talks about these efforts to provide consumers a safe product. Sponsored ContentFlorida Cattle Enhancement Board Plays Critical Role To Extend ResearchNovember 7, 2025CIR …
Good News from Beef Tenderness Survey
In this week’s “Getting to know your beef checkoff” brought to you by your beef checkoff, we have information about the Beef Tenderness Survey, an effort through the National Beef Checkoff Program. And according to Dr. Dwain Johnson, professor of meat science at the University of Florida, this survey takes place about every five years. Sponsored ContentFlorida Cattle Enhancement Board …
Georgia Beef Team Preparing to See More Consumers
With another semester underway for college students across the state, the Georgia Beef Board’s Beef Team is getting set to head out once again. In the beef checkoff report, Kaytlyn Malia with the Georgia Beef Board says this time around, it’s the Abraham Baldwin Agricultural College Beef Team who will be conducting cooking demos. Sponsored ContentFlorida Cattle Enhancement Board Plays Critical …
Beef Checkoff Education Webpage
Cathy Isom tells you about the new online tools designed to beef up your learning experience in the field and on the farm. That’s coming up on This Land of Ours. Sponsored ContentFlorida Cattle Enhancement Board Plays Critical Role To Extend ResearchNovember 7, 2025CIR Agriculture Harvester ProductsNovember 1, 2025Florida Cattle Enhancement Board Funded Research Impactful for the Future of the …