No More OJ TV Ads? Citrus Agency Executive Responds

Ernie Neff Citrus, Florida

Actions and comments at Wednesday’s Florida Citrus Commission meeting gave a strong indication that the Florida Department of Citrus (FDOC) may soon stop advertising orange juice on television. FDOC Executive Director Doug Ackerman responds to questions about the agency’s direction. Download Audio Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle ProducersMarch 13, 2026Florida Cattle Enhancement Board Helps …

All Citrus Sales and Shipments Remain Down for Season

Ernie Neff Citrus, Florida

U.S. sales of all citrus juices and shipments of all Florida fresh citrus varieties continue to be substantially lower than at the same point last season. Download Audio Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle ProducersMarch 13, 2026Florida Cattle Enhancement Board Helps to Support Forage Development and Management PracticesMarch 6, 2026CIR Agriculture Harvester ProductsMarch 1, 2026Florida …

Florida Agritourism Association Working on Directional Signage

Randall Weiseman Beef, Cattle, Citrus, Corn, Cotton, Dairy, Equine, Field Crops, Florida, Forestry, Fruits, General, Livestock, Nursery Crops, Peanuts, Poultry, Sheep-Goats, Soybeans, Specialty Crops, Vegetables

One of the focuses of the newly formed Florida Agritourism Association this legislative session is the development of directional signage to guide potential visitors to agritourism operations. Download Audio Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle ProducersMarch 13, 2026Florida Cattle Enhancement Board Helps to Support Forage Development and Management PracticesMarch 6, 2026CIR Agriculture Harvester ProductsMarch 1, …

Citrus Industry This Week: OJ Advertising in Jeopardy; Root Health

Tacy Callies Citrus, Florida

Today’s issue of Citrus Industry This Week includes a report on the possible end of generic TV OJ advertising as well as tips on how to improve tree root health in the face of HLB. Want to learn more? Click here to subscribe free and view the current issue. Click here to subscribe to the monthly Citrus Industry magazine. Sponsored …

New Approach to Feeding the World

Dan Agri View, Alabama, Aquaculture, Beef, Cattle, Citrus, Corn, Cotton, Dairy, Equine, Field Crops, Florida, Forestry, Fruits, General, Georgia, Livestock, Nursery Crops, Peanuts, Pork, Poultry, Seeds, Sheep-Goats, Soybeans, Specialty Crops, Sugar

Could Africa provide its own food? This is a question Everett Griner explores today. Download Audio Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle ProducersMarch 13, 2026Florida Cattle Enhancement Board Helps to Support Forage Development and Management PracticesMarch 6, 2026CIR Agriculture Harvester ProductsMarch 1, 2026Florida Cattle Enhancement Board Offers Targeted Research for Florida Cattle IndustryFebruary 20, 2026

Citrus Agency May Cease TV OJ Advertising

Ernie Neff Citrus, Florida

Comments made at Wednesday’s Florida Citrus Commission meeting indicate that decades of generic TV advertising for Florida orange juice could come to an end soon. Download Audio Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle ProducersMarch 13, 2026Florida Cattle Enhancement Board Helps to Support Forage Development and Management PracticesMarch 6, 2026CIR Agriculture Harvester ProductsMarch 1, 2026Florida Cattle …

Report Explains Impact of Labor Shortages on Agriculture & Economy

Randall Weiseman Alabama, Cattle, Citrus, Dairy, Field Crops, Florida, Fruits, General, Georgia, Livestock, Specialty Crops, Vegetables

The Partnership for a New American Economy and the Agriculture Coalition for Immigration Reform has released a new report titled “No Longer Home Grown – How Labor Shortages are Increasing America’s Reliance on Imported Fresh Produce and Slowing U.S. Economic Growth”. Download Audio View more about the report here. Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle …

Wanted: New CAC Members with More Diversity

Tacy Callies Citrus, Florida

The Florida Citrus Administrative Committee (CAC) is actively seeking new committee members, especially women and minorities, small grove and packinghouse owners, and organic growers and shippers. The CAC, which administers Florida’s fresh citrus marketing order, aims to be representative of the entire industry. Read more. Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle ProducersMarch 13, 2026Florida Cattle …

Citrus Greening Answers Could be in the Realm of GMOs

Randall Weiseman Citrus, Florida

As growers continue their battle with citrus greening, Rob Schrick with Bayer CropScience says some of the most promising technology is in the GMO realm. Download Audio Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle ProducersMarch 13, 2026Florida Cattle Enhancement Board Helps to Support Forage Development and Management PracticesMarch 6, 2026CIR Agriculture Harvester ProductsMarch 1, 2026Florida Cattle …

Our Food Link Program

Randall Weiseman Alabama, Beef, Cattle, Citrus, Corn, Cotton, Dairy, Energy, Equine, Field Crops, Florida, Forestry, Fruits, General, Georgia, Livestock, Nursery Crops, Peanuts, Pork, Poultry, Sheep-Goats, Soybeans, Specialty Crops, Vegetables

Just in time for National Ag Day, Tuesday March 25th, Farm Bureau has developed a toolkit of activities to help people make the farm-to-food link. Download Audio Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle ProducersMarch 13, 2026Florida Cattle Enhancement Board Helps to Support Forage Development and Management PracticesMarch 6, 2026CIR Agriculture Harvester ProductsMarch 1, 2026Florida Cattle …