Below you'll find a list of all posts that have been categorized as “Marketing”
The Georgia Beef Board is pleased to welcome Wyatt Doolittle as the new Checkoff Program Coordinator, bringing fresh energy and a strong background in cattle production, finance, and agriculture marketing to the role. We spoke with Wyatt to learn more about his background and what he’s looking forward to as he begins his work with Georgia’s cattle producers and consumers. …
The Florida Beef Council’s recent promotion at the MLB Speedway Classic in Bristol, Tennessee was a resounding success, drawing crowds and beef lovers from all over the country. The event, which made history as the first Major League Baseball game ever held in Tennessee, also set an attendance record, making it a prime opportunity for beef industry outreach. We spoke …
Following last week’s high-level Japanese tariff negotiations in Washington, D.C., a new chapter in the U.S.-Japan trade and investment agreement is taking shape—one that promises ongoing stability for U.S. red meat exports. According to U.S. Meat Export Federation (USMEF) President and CEO Dan Halstrom, the finalized deal is a critical step in preserving long-term market access in one of the …
Florida Commissioner Urges Support for Florida Dairy Farmers, Highlights Safety of Pasteurized Milk Florida Commissioner of Agriculture Wilton Simpson is urging residents to choose pasteurized milk products from Florida Dairy Farmers, following a recent health update from the Florida Department of Health regarding illnesses linked to raw milk. As concerns rise over raw milk safety, Commissioner Simpson emphasized the importance …
June Beef and Pork Exports: USMEF Highlights Growth in Latin America Despite China Challenges The U.S. Meat Export Federation (USMEF) released its latest June beef and pork export data, revealing contrasting trends between the two proteins. While U.S. pork exports saw notable growth, beef exports declined, primarily due to limited market access in key destinations like China. According to USMEF …
The second Make America Healthy Again (MAHA) report is expected to be released soon, and livestock producers are watching closely. We spoke with Sigrid Johannes, Senior Director of Government Affairs at the National Cattlemen’s Beef Association (NCBA), to get insight on what the cattle industry should anticipate from the upcoming publication. Johannes notes that the first MAHA report, released in …
The Office of the U.S. Trade Representative (USTR) has initiated a Section 301 investigation into Brazil’s unfair trade practices, with a sharp focus on agricultural products—especially beef. Southeast AgNet’s Dale Sandlin sat down with Kent Backus, Executive Director of Government Affairs at the National Cattlemen’s Beef Association (NCBA), to discuss the implications for the U.S. cattle industry and the broader …
U.S. Cattle Numbers Hit 50-Year Low, Fueling High Beef Prices According to the July Cattle on Feed report, recently shared by the National Association of Farm Broadcasters, U.S. cattle numbers have dropped to historic lows, offering little relief to consumers struggling with high beef prices. As of July 1, there were 94.2 million cattle and calves in the United States—marking …
Cattle Markets Climb While Grains Struggle in July Trading Live and Feeder Cattle Among Top Gainers as Month Closes As July trading draws to a close, live and feeder cattle are finishing the month strong, according to the latest commodity update from Southeast AgNet’s Bottom Line Report. With only two trading days remaining, both live cattle and feeder cattle are …
Georgia Beef Board Sees Success with Burger Week Promotions, Prepares for Fall Events Positive Feedback from Spring Promotions The Georgia Beef Board is celebrating the success of its recent promotional campaigns, with strong community response and ongoing engagement. Robert Fountain, Chairman of the Georgia Beef Board, highlighted the enthusiasm generated by “Burger Week” events held throughout the state during May. …
