Below you'll find a list of all posts that have been categorized as “Marketing”
Outgoing President Dale Carlton Highlights Membership Gains, Disaster Response Initiatives, and Leadership Transition As Dale Carlton concludes his term as President of the Florida Cattlemen’s Association (FCA), he shared insights on the organization’s key accomplishments over the past year—highlighting progress in membership growth, formalized disaster response efforts, and a strong future leadership team. — Dale Sandlin, Southeast AgNet reports: Reversing …
A United Front for Beef Promotion in a High-Energy Sports Setting The Alabama Cattlemen’s Association (ACA) is teaming up with several southeastern state beef councils to roll out a major consumer outreach campaign—this time in an unexpected but powerful setting: the Bristol Motor Speedway in Tennessee. This collaborative event, backed by the Beef Checkoff Program, aims to engage thousands of …
As global trade negotiations intensify, recent developments have stirred optimism across the U.S. livestock industry. Kent Backus, Executive Director of Government Affairs at the National Cattlemen’s Beef Association (NCBA), shared insights into how emerging trade deals and impending tariff deadlines could reshape market access for American beef producers. Rising Pressure Ahead of August 1 Tariff Deadline According to Backus, a …
Senate Moves Forward with $27.1 Billion USDA Funding Package The U.S. Senate Committee on Appropriations has advanced the Agriculture, Rural Development, Food and Drug Administration, and Related Agencies Appropriations Act, a bill allocating $27.1 billion in discretionary spending to key U.S. Department of Agriculture (USDA) agencies. According to the National Pork Producers Council (NPPC), the measure is designed to strengthen …
Ground Beef Prices Continue Upward Climb Ground beef prices in the United States surged to new highs in June, reflecting ongoing challenges in the cattle industry and global trade dynamics. According to a report from the National Association of Farm Broadcasters, prices are being driven up by a combination of domestic herd contraction and international import restrictions. Dale Sandlin with …
USDA Forecasts Stronger U.S. Milk Output and Price Adjustments The U.S. Department of Agriculture (USDA) has released its latest milk product class and price forecast for 2025 and 2026, offering new insights into the dairy sector’s economic trajectory. According to World Agricultural Outlook Board Chair Mark Jekanowski, the outlook includes significant upward revisions in production and modest shifts in commodity …
U.S. Meat Export Federation Pushes for Trade Barrier Reforms The U.S. Meat Export Federation (USMEF) is calling on the Office of the United States Trade Representative (USTR) to take decisive action to address persistent trade barriers in several African and Caribbean nations that are restricting U.S. red meat exports. USMEF President and CEO Dan Halstrom highlighted key market access challenges, …
Florida Beef Council Participates in National Beef Industry Planning Each summer, the cattle industry gathers for the National Cattlemen’s Beef Association (NCBA) Summer Business Meeting. This year’s event, held in San Diego, brought together leaders from across the country, including representatives from the Florida Beef Council, to help shape the direction of the beef checkoff program for the upcoming fiscal …
The National Cattlemen’s Beef Association (NCBA) is reacting to the announcement by the US Department of Agriculture again closing the US Mexico Border to shipments of livestock due to the threat of the New World Screwworm. Last week, a New World Screwworm case was reported in Veracruz, Mexico, approximately 370 miles south of the US Mexico border. NCBA CEO Colin …
U.S. Secretary of Agriculture Brooke Rollins has paused the phased reopening of ports along the US Mexico Border due to further northward spread of the New World Screwworm in Mexico. Earlier this week, Mexico’s National Service of Agro-Alimentary Health, Safety and Quality reported a new case of New World Screwworm in Veracruz, approximately 160 miles northward of the current sterile …
