Below you'll find a list of all posts that have been categorized as “Marketing”
Beef Checkoff Approves $38.1 Million in FY2026 Programs The Cattlemen’s Beef Board Beef Promotion Operating Committee has approved $38.1 million in programs during fiscal year 2026. These investments are pending USDA approval and are designed to advance key areas including beef promotion, research, industry information, producer communications, foreign marketing, and consumer information. The Beef Promotion Operating Committee—made up of 10 …
Tyson and Cargill Agree to $87.5 Million Settlement in Beef Price-Fixing Lawsuit Tyson Foods and Cargill will pay a combined $87.5 million in a settlement reached with the Consumer Indirect Purchaser plaintiffs in a beef price-fixing lawsuit that began in 2019. The settlement, filed this week in a Minnesota U.S. District Court, marks a significant development in the ongoing legal …
Alabama Cattlemen Celebrate 61st Annual Beef Month This October The Alabama Cattlemen’s Association is proud to kick off October as Beef Month in Alabama, now celebrating its 61st year. This long-standing tradition recognizes the contributions of Alabama’s beef cattle industry, while promoting the enjoyment and nutritional value of beef across the state. Erin Beasley, Executive Vice President of the Alabama …
Trump Trade Negotiations and What They Mean for U.S. Beef Exports As the Trump administration continues to pursue new and revised trade agreements, the U.S. beef industry is watching closely. According to Ethan Lane, Senior Vice President of Government Affairs with the National Cattlemen’s Beef Association (NCBA), implementation details are now the critical focus in turning those deals into real …
Gold, Platinum, Cattle Among Top Commodity Performers in 2025 As the first nine months of 2025 wrap up, a review of the 48 commodities tracked daily reveals standout winners and surprising laggards in the market. According to the Bottom Line Report, precious metals dominated this year’s commodity performance list, with platinum, silver, and gold leading the way. “Platinum, silver, and …
USDA Trade Plan Sparks Strong Response from U.S. Meat Export Industry With the recent release of the USDA’s three-point plan to support American agricultural producers and exporters, the U.S. meat industry is reacting positively. Last week, U.S. Secretary of Agriculture Brooke Rollins and Under Secretary for Trade and Foreign Agricultural Affairs Luke Lindberg unveiled the initiative during the annual meeting …
Harvest 2025 Ahead of Average, But Dry Conditions Raise Fire Concerns Harvest 2025 continues to move ahead of the five-year average in several key states, fueled by another week of dry weather. While this helps speed up fieldwork, the lack of moisture is increasing fire danger across much of the country. Conditions in some areas are less severe than in …
Cattle Futures Remain Strong Amid Tight Supply, Heifer Retention Trends Live cattle and feeder cattle futures continue to hold strong as the market processes last week’s mostly neutral Cattle on Feed report, which, despite its tone, still reflects historically tight numbers in the U.S. cattle supply. “Keeping an eye on live cattle and feeder cattle futures, especially after the neutral, …
Wall Street Surges on Rate Cut Expectations as Nasdaq, S&P 500 Hit Record Highs Wall Street is buzzing with what one analyst called “rate cut fever.” All three major stock indexes soared to record highs last week, as markets continue to price in upcoming action from the Federal Reserve. “All three major stock indexes hit new record highs last week. …
Butter Prices Drop to 4-Year Low Ahead of Holiday Season Butter prices have fallen to their lowest level since November 2021, closing at $1.96 1/2 per pound on Wednesday. This unexpected dip comes just as the market typically gears up for increased seasonal demand. According to Ever.Ag dairy analyst Katie Burgess, the decline defies seasonal patterns and raises major questions: …
