Below you'll find a list of all posts that have been categorized as “Marketing”
NCBA Responds to Trump’s Argentina Beef Comments: “A Direct Attack on U.S. Cattle Producers” The National Cattlemen’s Beef Association (NCBA) is speaking out after recent comments made by President Donald Trump regarding potential beef imports from Argentina. The proposal has drawn immediate criticism from industry leaders who say the plan could undermine American beef producers. Colin Woodall, NCBA’s Chief Executive …
Florida Beef Council Brings the Ranch to NYC at Wine & Food Festival The Florida Beef Council recently helped spread the message of beef far beyond state lines, joining forces with the New York Beef Council and the National Veal Checkoff at the prestigious New York Wine and Food Festival. We caught up with Deanne Maples of the Florida Beef …
Georgia Beef Board Highlights Local Engagement and National Health-Focused Initiatives The Georgia Beef Board has wrapped up a busy few weeks filled with both state and national promotion activities, aiming to connect more consumers with local beef and expand the industry’s reach into health and nutrition sectors. We caught up with Wyatt Doolittle from the Georgia Beef Board for an …
Cattle Market Reacts to Trump’s Beef Plan Amid Data Delays and Tight Supply The U.S. cattle industry is navigating a volatile period as the latest Cattle on Feed report, which was scheduled for release last Friday, became yet “another casualty of the government shutdown.” Market participants were left without critical USDA data, forcing them to rely on existing trends and …
Beef Checkoff Approves $38.1 Million in FY2026 Programs The Cattlemen’s Beef Board Beef Promotion Operating Committee has approved $38.1 million in programs during fiscal year 2026. These investments are pending USDA approval and are designed to advance key areas including beef promotion, research, industry information, producer communications, foreign marketing, and consumer information. The Beef Promotion Operating Committee—made up of 10 …
Tyson and Cargill Agree to $87.5 Million Settlement in Beef Price-Fixing Lawsuit Tyson Foods and Cargill will pay a combined $87.5 million in a settlement reached with the Consumer Indirect Purchaser plaintiffs in a beef price-fixing lawsuit that began in 2019. The settlement, filed this week in a Minnesota U.S. District Court, marks a significant development in the ongoing legal …
Alabama Cattlemen Celebrate 61st Annual Beef Month This October The Alabama Cattlemen’s Association is proud to kick off October as Beef Month in Alabama, now celebrating its 61st year. This long-standing tradition recognizes the contributions of Alabama’s beef cattle industry, while promoting the enjoyment and nutritional value of beef across the state. Erin Beasley, Executive Vice President of the Alabama …
Trump Trade Negotiations and What They Mean for U.S. Beef Exports As the Trump administration continues to pursue new and revised trade agreements, the U.S. beef industry is watching closely. According to Ethan Lane, Senior Vice President of Government Affairs with the National Cattlemen’s Beef Association (NCBA), implementation details are now the critical focus in turning those deals into real …
Gold, Platinum, Cattle Among Top Commodity Performers in 2025 As the first nine months of 2025 wrap up, a review of the 48 commodities tracked daily reveals standout winners and surprising laggards in the market. According to the Bottom Line Report, precious metals dominated this year’s commodity performance list, with platinum, silver, and gold leading the way. “Platinum, silver, and …
USDA Trade Plan Sparks Strong Response from U.S. Meat Export Industry With the recent release of the USDA’s three-point plan to support American agricultural producers and exporters, the U.S. meat industry is reacting positively. Last week, U.S. Secretary of Agriculture Brooke Rollins and Under Secretary for Trade and Foreign Agricultural Affairs Luke Lindberg unveiled the initiative during the annual meeting …
