The Georgia Beef Board (GBB) will be taking part in a big event at the end of the month. Kaytlyn Malia says the Southern Women’s Show in Savannah will be a great opportunity for them get the beef message out to many consumers. For more information about your Beef Checkoff program, contact the GBB office in Macon. Sponsored ContentFlorida Cattle …
Beef Quality Assurance Online Modules Updated
Building on its updated National Manual launched in Summer 2019, the Beef Quality Assurance program, or BQA, has updated its online training modules to make them more realistic and useful. The new modules are now available to those who are first becoming BQA certified online and those who are getting re-certified as required after three years. First launched in 2017, …
Consumer Research Shows Widespread Confusion About Contents of Plant-Based Fake Meat
(NCBA) — The National Cattlemen’s Beef Association (NCBA) released survey results that show widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products. In an online survey of more than 1,800 consumers, less than half of the respondents understood the labeling term “plant-based beef” was intended to describe an entirely vegetarian or vegan food product. …
Beef. It’s What’s For Dinner. New Ads Address Myths About Beef
New ads tackle the topics of health, sustainability and meat substitutes with the iconic brand’s unique personality and swagger (Beef Checkoff) — Beef. It’s What’s For Dinner., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is addressing common questions and hot topics in the beef industry head-on with the launch of new digital and social media …
How is Coronavirus Impacting Food Demand?
We are hearing quite a bit in the news about the spread of coronavirus. But how is this affecting the meat and food business? That’s a question that Joe Schuele tackles in this story from the U.S. Meat Export Federation (USMEF). Sponsored ContentFlorida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle ProducersMarch 13, 2026Florida Cattle Enhancement Board Helps to …
Promoting Lean Florida Beef for Heart Month
February is Heart Month and the Florida Beef Council (FBC) is reminding folks about the benefits of lean beef. FBC Director of Education & Promotion, DeAnne Maples, talks about some of those benefits. But first she mentions they will be well represented this week during the Cattle Industry Convention in San Antonio, Texas. For more information, contact the FBC office …
Georgia Beef Board Heading to San Antonio
The 2020 Cattle Industry Convention and NCBA Trade Show will be held this week in San Antonio, Texas, and the Georgia Beef Board (GBB) staff will be there. GBB Director of Public Relations and Industry Information, Kaytlyn Malia, says they will be able to get updates on the national beef checkoff. For more information about your Beef Checkoff program, contact …
U.S. Cattle Inventory Down Slightly
The U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS) has released its annual Cattle Inventory, and the numbers show all cattle and calves in the United States as of Jan. 1, 2020 totaled 94.4 million head. This is down slightly from the 94.8 million head on Jan. 1, 2019. All cows and heifers that have calved, at 40.7 million …
Effects of China Trade Deal on U.S. Beef Sector
We’ve talked before about how many in agriculture were pleased with the recent signing of the first phase of the China trade deal, and this includes the National Cattlemen’s Beef Association (NCBA). Their President Jennifer Houston noted, “this is a game changer that will benefit American beef producers.” But a question for some is will this trade deal bring a …
Livestock Groups Pleased with Wednesday’s USMCA Signing
Many in agriculture were pleased with President Trump’s signing of the U.S.-Mexico-Canada Agreement (USMCA) Wednesday at the White House. That includes various livestock groups, like the National Cattlemen’s Beef Association (NCBA). NCBA President Jennifer Houston attended the signing ceremony and afterwards issued a release saying: “This is a great day for America’s cattle producers and we were once again honored …