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Resourceful: Stretching The Beef Checkoff Dollar

Will Jordan April 29, 2024 Beef, Cattle, Cattlemen’s Beef Board (CBB), Industry, Livestock, Livestock News

We all know that a dollar bill today does not have the same buying power a dollar bill had in 1985; yet the Beef Checkoff Program still just collects one dollar per head when cattle are sold. In the second part of a conversation with Cattlemen’s Beef Board CEO, Greg Hanes, learn how the checkoff stretches that dollar for the best return on investment for producers.

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beefBeef CheckoffBeef Checkoff ProgramCattlemen's Beef Board (CBB)Cattlemen’s Beef Promotion and Research Board (CBB)CBBGreg HanesWill Jordan

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