The Cotton Board

Cotton Board Hires New Regional Communication Managers

Dan Cotton, Industry News Release

cotton boardThe Cotton Board has hired two new Regional Communication Managers (RCMs). Christi Chadwell will serve as the Southwest RCM, with a territory including central and south Texas, New Mexico, Arizona, and California. Shelley Heinrich will serve as the Southern Plains RCM, covering North Texas, Kansas, and Oklahoma. The new RCMs will train under the current Southwest RCM, Bob Stanley, who is retiring in October of this year.

The Cotton Board’s RCMs work to ensure that stakeholders of the Cotton Research and Promotion Program in their respective territories are informed of the activities stemming from the Program as conducted by Cotton Incorporated and administered by the Cotton Board. The RCMs visit producers in the field, speak at industry meetings, participate in trade shows, and coordinate producer tours of Cotton Incorporated.


Christi Chadwell currently serves as the Communications and Recruiting Coordinator for the Plant and Soil Science Department at Texas Tech University. In her role at Texas Tech, Chadwell organizes the Texas International Cotton School. Chadwell has a master’s degree in Agricultural Communications from Texas Tech University and currently resides in Lubbock, TX. Her official start date with The Cotton Board is August 23rd.

“I’m excited to join a dynamic group of individuals with such a positive impact on the cotton industry. I’m looking forward to being able to interact with producers, give them insight into the groundbreaking research and promotion being done in the industry, and working alongside so many other great organizations,” said Chadwell.


Before joining The Cotton Board, Shelley Heinrich, from Slaton, TX, served as the Development Director for the National Sorghum Producers. Her role with the National Sorghum Producers included developing and building successful relationship programs with both industry and producers. Heinrich serves on the board for the Bayer Museum of Agriculture in Lubbock and on the Lubbock County Ag Committee. Heinrich officially joined The Cotton Board team on July 17th.

“I’m looking forward to traveling across my territory and meeting as many cotton producers as possible. Bob Stanley has been an instrumental industry leader for many years. I look forward to following in his footsteps and continuing to serve and educate producers about the many benefits of the Program so they are better positioned to maximize their opportunities,” said Heinrich.

The Cotton Board’s other RCMs are Monty Bain, Southeast RCM covering Alabama, Florida, Georgia, North Carolina, South Carolina and Virginia; and Brent Murphree, Mid-South RCM, covering Arkansas, Louisiana, Mississippi, Missouri, and Tennessee.

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