The Pork Checkoff has partnered with the website and mobile app called Yummly. National Pork Board vice president of domestic marketing Jarrod Sutton says digital opportunities like this put pork recipes in front of today’s consumer. There are also opportunities to educate consumers about cooking temps and other quality characteristics. Thirdly, consumers want a consistent, high-quality product. Those messages will …
Pork Checkoff Adjusts Digital Strategy
Announces Partnership with Yummly With a focus on upgrading its digital footprint and connecting with consumers, the Pork Checkoff has launched a unique recipe partnership with the website and mobile app called Yummly. Yummly connects the right cook, with the right food and recipes, at the right time. Founded in 2010, today Yummly is a leading innovator in personalized recipes …