U.S. pork producers receive a positive return on their Pork Checkoff investment. USDA requires a return-on-investment (ROI) analysis every five years with Cornell University handling the review. National Pork Board vice president of strategic communications Kevin Waetke is gratified with the response. Response The ROI study evaluates all aspects of the Pork Checkoff. Evaluation Waetke says this value message has …
U.S. Pork Farmers Get Outstanding Return on Checkoff Investment
A 2017 study says U.S. pork farmers get a very positive return on their checkoff investment. The study was done by Harry Kaiser at Cornell University. 91 percent of the pork farmers who took part in the November survey acknowledge their overwhelming support of the pork checkoff, knocking opposition levels down to just three percent. The National Pork Board commissions …
Pork Checkoff Reaches Millennials – Part 1
The Pork Checkoff is partnering with the U.S. Farmers and Ranchers Alliance (USFRA) on a unique digital food platform called Tastemade. National Pork Board vice president of strategic communications, Kevin Waetke, says this effort highlights pork recipes. Recipes Tastemade is a global digital food and travel network. More than half of Tastemade views happen on mobile devices or connected TVs. …
Pork Checkoff Invests in Consumer Research
Each year, the Pork Checkoff invests in consumer research. National Pork Board CEO Bill Even says the latest study offered unique insight into what happens at the meat case. Consumers Secondly, consumers have been confused with the names used for pork cuts. Cuts There is a rule of thumb for any business—ignore the customer at your own peril. Customers For …
Hog Market Supported by Demand
Hog markets were under considerable pressure in September and October, but there has been improvement in recent weeks. Steve Meyer, who is with EMI Analytics, offers his take on this market. Market Meyer says demand has held up during the fourth quarter. Demand Hog slaughter has been over 2.5 million head per week. Meyer will have more on that part …
Pig Farmers Pay it Forward
Throughout each year, pig farmers give back to their community. Pork Checkoff public relations manager Claire Masker says that is especially evident during this time of the year. Giving For the second straight year, the Pork Checkoff has organized the #HamsAcrossAmerica campaign. Campaign Earlier this week, the National Pork Board, the Iowa Pork Producers Association, Smithfield Foods and PrairieFresh Premium …
Pork Checkoff Adjusts Digital Strategy
Announces Partnership with Yummly With a focus on upgrading its digital footprint and connecting with consumers, the Pork Checkoff has launched a unique recipe partnership with the website and mobile app called Yummly. Yummly connects the right cook, with the right food and recipes, at the right time. Founded in 2010, today Yummly is a leading innovator in personalized recipes …
World Pork Expo Underway in Des Moines, Iowa
The 2017 World Pork Expo is getting underway today (Wednesday) In Des Moines, Iowa. The annual event includes the Pork Checkoff and the National Pork Producers Council and features thousands of U.S. and global pork producers, industry professionals and industry experts at the Iowa State Fairgrounds. The event offers learning sessions and seminars, a trade show, and a hospitality tent …
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