national pork board

Pork Checkoff Reaches Millennials – Part 1

Dan Industry News Release, Pork

pork checkoff millennialsThe Pork Checkoff is partnering with the U.S. Farmers and Ranchers Alliance (USFRA) on a unique digital food platform called Tastemade. National Pork Board vice president of strategic communications, Kevin Waetke, says this effort highlights pork recipes.


Tastemade is a global digital food and travel network. More than half of Tastemade views happen on mobile devices or connected TVs.


In the next Pork Checkoff report, Waetke will outline the partnership with USFRA.

For more information, producers can contact the Pork Checkoff Service Center. Go to Pork-dot org or call 800-456-PORK (800-456-7675).

From the National Association of Farm Broadcasting News Service.