National Pork Board Studying Future Consumers

Will Jordan Industry, Livestock, Livestock News

The National Pork Board (NPB) is working hard to identify and reach their future consumers. Recently, NPB completed research on market segmentation. David Newman, senior vice president of market growth at NPB, talks about the goals of the research project. Visit porkcheckoff.org to learn more about consumer research. Sponsored ContentWhat Sets Provysol® Fungicide ApartJuly 8, 2025CIR Agriculture Harvester ProductsJuly 1, …

New NPB VP Suggests Volunteering, Talks Priorities

Dan Livestock, Pork, This Land of Ours

Strengthening the pork industry through volunteers. That’s coming up on This Land of Ours. Volunteer involvement will strengthen any organization. Bob Ruth, the newly elected National Pork Board (NPB) vice president, was ecstatic to share why producers should get involved at the local, state, or national levels. He says the passion one has for the industry magnifies the story. “I …