Malaysia Trade Mission Highlights Growing Demand for U.S. Halal Beef USDA Undersecretary for Trade and Foreign Agricultural Affairs Luke Lindberg returned last week from a trade mission to Malaysia, where expanding U.S. beef exports was a central topic of discussion. The visit highlighted both the challenges and significant opportunities facing American beef producers as trade relationships in Southeast Asia continue …
Cattlemen’s Beef Board Shares Details on the Beef Checkoff Program
Beef Checkoff Program Builds Demand and Adds Value for Cattle Producers The beef checkoff program works every day on behalf of cattle producers to strengthen beef demand, grow markets, and increase the value of every animal. Through research, promotion, and market development, the program ensures that producer dollars are invested strategically and responsibly to benefit the entire beef industry. To …


