cab

CAB Ranch to Table Direct Marketing Effort Growing in 2024

Will Jordan General

A new program from Certified Angus Beef, called Ranch to Table, is expected to gain momentum in 2024. Certified Angus Beef Director of Producer Engagement, Kara Lee, says the effort was not driven y consumer demand. Producers drove the initiation of this program as Ranch to Table allows them to engage in the process to access Certified Angus Beef branding …

cab

CAB Launches New Direct-to-Consumer Program

Dan Beef, Cattle, Marketing

Certified Angus Beef (CAB) launched a brand-new Ranch to Table Program. That means Angus farmers and ranchers now have the option to market their beef directly to consumers as a CAB product. Ranch to Table is a direct partnership program between CAB and cattle operations using Angus genetics that allows ranchers to use the brand’s trusted reputation for increased gain. …

scholarship

CAB Awards $70,000 in Scholarship Funds

Dan Beef, Cattle, Education, This Land of Ours

An ag organization helping students pay for school. That’s coming up on This Land of Ours. Certified Angus Beef (CAB) awarded an annual record of $70,000 in scholarships to 20 students pursuing careers at the ranch, in meat science, in a research lab, or supporting agricultural business and marketing. The Colvin Scholarship Fund recognizes students for the commitment and energy …