CAB Ranch to Table Direct Marketing Effort Growing in 2024

Will Jordan General


A new program from Certified Angus Beef, called Ranch to Table, is expected to gain momentum in 2024. Certified Angus Beef Director of Producer Engagement, Kara Lee, says the effort was not driven y consumer demand. Producers drove the initiation of this program as Ranch to Table allows them to engage in the process to access Certified Angus Beef branding where it makes sense.