As consumers become more interested in where food comes from, how it was raised, and how meat production impacts the environment, the American Lamb Board (ALB) understands that sustainability is a top priority. Through a Climate-Smart Commodities Grant from USDA, ALB seeks to quantify the impacts of targeted sheep grazing in four pilot areas. A grant program has been established …
Getting Consumers to Try American Lamb
Well as you get ready to celebrate America’s independence later this week, you may be considering which meats will grace your table. Along with the usual beef and pork, lamb could be an option. The American Lamb Board is focused on educating consumers about cooking lamb at home. In an effort to encourage more consumers to try American lamb, ALB …
ALB Kicks Off Summer Promotion
The American Lamb Board is kicking off their summer lamb promotion. Listen below to learn more about how you can get involved! Sponsored ContentCIR Agriculture Harvester ProductsNovember 1, 2024Nuseed Carinata Covers New GroundOctober 1, 2024TriEst Ag Group: Partners in ProfitabilityApril 1, 2024
American Lamb Producers Looking Ahead to 2023 Trends
The “2023 Meat Trends to Watch Report” says understanding the overarching trends in American meat consumption can help keep meat in the mix. “There are challenges ahead for the lamb industry, but there are also opportunities ahead,” says Peter Camino, American Lamb Board Chair. “But the entire industry will need to make changes to improve our competitiveness and profitability.” The …
ASI Seeking Producers to Nominate to ALB
The USDA Agricultural Marketing Service is seeking nominees for the American Lamb Board (ALB) to succeed four members with terms that expire in February 2023. Nominations are needed to succeed members that include one producer with 100 or less lambs, one producer with more than 500 lambs, one feeder at-large, and one first handler. Any American producer, feeder or first handler …
Expanding Lamb’s Presence in the Retail Sector
The lamb industry continues its efforts to grow its products in the retail sector, after a shift in marketing due to the COVID-19 pandemic. With more on that story here’s Rod Bain. Pete Camino of the American Lamb Board explains how his industry needed to shift marketing efforts from restaurant to retail as a result of the COVID-19 pandemic, and how that …
American Lamb Summit Recommends Industry Changes
(ALB) — Outcomes from the inaugural American Lamb Summit were clear: all segments of the industry need to further improve lamb quality to keep and attract new customers and become more efficient to recapture market share from imported lamb. Yet, it was just as clear that production technologies and product research put industry success within grasp. “I have never been …