Expanding Lamb’s Presence in the Retail Sector

Dan Livestock, Sheep-Goats

Checking temperature of rack of lamb during baking

The lamb industry continues its efforts to grow its products in the retail sector, after a shift in marketing due to the COVID-19 pandemic. With more on that story here’s Rod Bain.

Pete Camino of the American Lamb Board explains how his industry needed to shift marketing efforts from restaurant to retail as a result of the COVID-19 pandemic, and how that has translated to a new customer base.