Unpacking USDA’s Traceability Rule

If you had a bag phone in the late 80’s, you’ve probably updated to more modern technology since then. Cattle producers are familiar with the metal ear tags required by USDA and Electronic ID or EID tags are simply the modern version of traceability identification. I visited with Ethan Lane, Vice President of Government Affair at NCBA to unpack the …

American and Australian Cattle Producers Sign Partnership 

Cattle producers from the United States and Australia joined together on May 9, 2024 at the Beef 2024 Convention in Rockhampton, Australia. These cattle industry leaders signed a joint statement to form a partnership for tackling issues surrounding cattle health, lab-grown proteins and sustainability. Leaders from National Cattlemen’s Beef Association (NCBA) and Cattle Australia (CA) emphasized the importance of committing …

“Build Your Base”: Fueling Performance with Beef

The Florida Beef Council is in Fort Worth, Tex. this week highlighting beef at the Collegiate Strength and Conditioning Coaches Association national conference. Athletes know that protein is important, and Build Your Base communicates beef as the premier protein. I visited with Deanne Maples to learn more about this exciting program. Sponsored ContentStrong Relationship Exists Between the Florida Cattle Enhancement …

GBB: Burger Week is Great Way to Celebrate Beef Month

The Georgia Beef Board would like to encourage everyone to get out and celebrate Georgia Beef Month through the many events being held across the state. Notably, Atlanta Burger Week is happening now! Listen below as Caitlin Jackson, Georgia Beef Board’s Checkoff Programs Coordinator shares more. Sponsored ContentStrong Relationship Exists Between the Florida Cattle Enhancement Board and UF-IFASApril 17, 2026Florida …

Alabama Cattlemen’s Foundation Awards Over $100,000 in Scholarships

The Alabama Cattlemen’s Foundation awarded over $100,000 this past week in scholarships to Alabama youth. Funded by the “Cowboy Tag”, the foundation has significantly grown scholarship award amounts over the last several years. Listen below as Alabama Cattlemen’s Association Executive Vice President, Erin Beasley, shares more. Sponsored ContentStrong Relationship Exists Between the Florida Cattle Enhancement Board and UF-IFASApril 17, 2026Florida …

Stretching Cattle Feed with Strange Ingredients

Resourceful is one way to describe folks involved with agriculture. As markets constantly shift, a professor at the University of Pennsylvania is trying unconventional ingredients to help cattle reach their nutritional requirements. Sponsored ContentStrong Relationship Exists Between the Florida Cattle Enhancement Board and UF-IFASApril 17, 2026Florida Cattle Enhancement Board Provides Funding For Quicker Response to Research QuestionsApril 10, 2026Florida Cattle …

March Posted Higher Prices for Livestock Producers

Livestock producers saw higher prices in March. Those numbers came in earlier this week and USDA’s Rod Bain shares more. Sponsored ContentStrong Relationship Exists Between the Florida Cattle Enhancement Board and UF-IFASApril 17, 2026Florida Cattle Enhancement Board Provides Funding For Quicker Response to Research QuestionsApril 10, 2026Florida Cattle Enhancement Board Provides Opportunities That Spark Research ProjectsApril 3, 2026United Dairy Farmers …

Three Things to Know About HPAI in Dairy Cows

Some consumers and livestock producers alike have concerns when it comes to H5N1. USDA’s Gary Crawford and Agriculture Secretary Tom Vilsack share three things to keep in mind. Click here to learn more from USDA APHIS. Sponsored ContentStrong Relationship Exists Between the Florida Cattle Enhancement Board and UF-IFASApril 17, 2026Florida Cattle Enhancement Board Provides Funding For Quicker Response to Research …

Alabama Beef Checkoff Supports Successful BEEF 101 Programs

Beef 101 programs funded by the Alabama Beef Checkoff program have been a major success for sharing the story of beef from pasture to plate. Alabama Cattlemen’s Association Director of Consumer Outreach, Josie Jones, shares more about the program. Sponsored ContentStrong Relationship Exists Between the Florida Cattle Enhancement Board and UF-IFASApril 17, 2026Florida Cattle Enhancement Board Provides Funding For Quicker …

ROI of The Beef Checkoff Dollar

Anyone that invests knows the importance of ROI or Return on Investment. Using one dollar invested per head sold, the Beef Checkoff drives demand for beef – with a substantial ROI. In the third part of the conversation with Greg Hanes, Cattlemen’s Beef Board CEO, he shares how checkoff dollars expand the market and drive demand for beef. Sponsored ContentStrong …