USDA Predicts Lower Red Meat and Poultry Production

The latest World Agricultural Supply and Demand Estimates report released Tuesday by the U.S. Department of Agriculture predicts lower red meat and poultry production due to lower beef and pork production forecasts. Beef production is lowered on the current pace of cattle slaughter and lighter carcass weights. The pork production forecast is lowered on smaller-than-anticipated hog slaughter this quarter although …

Florida Beef Council Promoting National Website

In case you haven’t heard, “Beef. It’s What’s For Dinner” is back. Florida Beef Council director of beef marketing and promotions, Allyson Trimble, says the relaunched website has already been visited by many consumers. Florida Beef Council Promoting National Website Image credit: Photo courtesy of The Beef Checkoff www.BeefItsWhatsForDinner.com/Pinterest Sponsored ContentFlorida Cattle Enhancement Board Awarded Researcher Discusses New World Screwworm OverviewJune …

Georgia Beef Board Proud of ACC for Beef

Many cattle producers across Georgia are familiar with the national beef checkoff program, where half of those dollars collected in the state promote beef here at home. But producers also have their state checkoff, which is handled through the Georgia Agricultural Commodity Commission (ACC) for Beef. Georgia Beef Board Executive Vice President Will Bentley reminds producers the commission applies for …

Pilot Program Gives Canada Beef and Pork Exports Expanded Access to China

A pilot program is allowing exporters of Canadian beef and pork expanded access to China. The bilateral pilot project announced Monday will expand access to China for Canadian chilled beef and pork, and commit China and Canada to “fully implementing” an agreement reached last year to expand market access for Canadian frozen bone-in beef, according to AgCanada. Canadian beef exports …

USDA to Revisit Standard for Beef Carcass Grades

The Department of Agriculture announced it will revisit the United States Standards for Grades of Carcass Beef, a move drawing praise from the National Cattlemen’s Beef Association. NCBA President Craig Uden says the updates to the beef standards will improve accuracy by basing carcass quality grades on the most current scientific data available. Following a petition led by NCBA, USDA’s …

Agri View: Beef Commercial Rerun

Everett Griner talks about one of America’s most successful advertising campaigns  in today’s Agri View. Everett discusses how the original National Cattlemen’s Beef Association’s “Beef, It’s what’s for dinner” campaign could be making a comeback. Beef Commercial Rerun Sponsored ContentFlorida Cattle Enhancement Board Awarded Researcher Discusses New World Screwworm OverviewJune 19, 2026Verdant Robotics Offers Growers Targeted Application of Herbicides or Beneficials …

Potential for More U.S. Beef in South Africa

Since reopening to U.S. beef last year, South Africa has quickly emerged as a top 10 volume market. Joe Schuele, with the U.S. Meat Export Federation has more. Potential for More U.S. Beef in South Africa Sponsored ContentFlorida Cattle Enhancement Board Awarded Researcher Discusses New World Screwworm OverviewJune 19, 2026Verdant Robotics Offers Growers Targeted Application of Herbicides or Beneficials through …

NCBA Membership Drive Encourages Commitment

The National Cattlemen’s Beef Association (NCBA) has helped the industry secure several wins in Washington, D.C., including against the “Waters of the United States” rule and the Bureau of Land Management’s Planning 2.0 rule. The NCBA also played a role in helping American beef exports to return to China. The organization is asking its members to help with recruiting new …