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Below you'll find a list of all posts that have been categorized as “American Lamb Board (ALB)”
As consumers become more interested in where food comes from, how it was raised, and how meat production impacts the environment, the American Lamb Board (ALB) understands that sustainability is a top priority. Through a Climate-Smart Commodities Grant from USDA, ALB seeks to quantify the impacts of targeted sheep grazing in four pilot areas. A grant program has been established …
Well as you get ready to celebrate America’s independence later this week, you may be considering which meats will grace your table. Along with the usual beef and pork, lamb could be an option. The American Lamb Board is focused on educating consumers about cooking lamb at home. In an effort to encourage more consumers to try American lamb, ALB …
Last year saw the smallest lamb crop on record with just 3.03 million head, but there were also some bright spots related to lamb imports and pricing. That’s according to the 2023 Sheep Industry Review, a checkoff-funded report commissioned by the American Lamb Board and compiled by the American Sheep Industry Association. “Last year saw a decline in inventory at …
Lamb Lovers Month is back. That’s coming up on This Land of Ours. The American Lamb Board (ALB) kicked off Lamb Lover’s Month in February with an exciting campaign titled “Show Us Your Chops.” It invites consumers to enjoy savory lamb chops at their favorite restaurants or cook their favorite recipes at home. The promotion features rack and loin chop …
The latest consumer research funded by the American Lamb Board (ALB) indicate a majority of consumers associate lamb with flavor, tenderness, freshness and quality, but only 33 percent of consumers agree that lamb is a nutritious meat choice. So, building awareness about lamb’s nutrition benefits and positioning lamb as part of a healthful diet and lifestyle is an opportunity to …
America’s Lamb producers can now turn to LambBoard.com for resources on checkoff production, promotion, and other programs. The new American Lamb Board site officially launched on September 7. “This is a totally new site for America’s Lamb industry,” says Peter Camino, ALB Chair. “That includes commercial and seedstock producers, feeders, direct marketers, sale managers, auction markets, and processors.” He also …
The American Lamb Board’s (ALB) July market report is now available. The report indicates that both lamb imports and domestic production are down. The report notes lamb weights are lighter than a year ago, and fewer imported pounds have resulted in a lower supply of lamb in the domestic market. Federally inspected lamb and yearling slaughter for July is 4 percent lower …
The American Lamb Board (ALB) is seeking the help of American lamb producers and feeders on their environmental stewardship and other sustainability practices to better inform consumers and direct checkoff programs. Producers can help by completing ALB’s Sustainability Survey, which is open through Aug. 14. “It’s so important to have solid data that actually represents what our diverse American lamb industry does, the …
The continuing trend toward local food sourcing has put hometown butchers and specialty meat shops on the radar of likely lamb consumers. This month, the American Lamb Board (ALB) connected with 50 of these U.S. businesses through its new “Butcher Box” direct mail kit. The goal is to re-engage with this audience for long-lasting relationships that lead to increased sales of domestic …
Localizing the love of lamb. That’s coming up on This Land of Ours. The continuing trend toward local food sourcing has put hometown butchers and specialty meat shops on the radar of likely lamb consumers. In June, the American Lamb Board (ALB) connected with 50 of these U.S. businesses through its new “Butcher Box” direct mail kit. The goal is …
