Lamb Board Building Local Relationships

Dan American Lamb Board (ALB), Sheep-Goats

Lamb Board
american lamb board

The continuing trend toward local food sourcing has put hometown butchers and specialty meat shops on the radar of likely lamb consumers. This month, the American Lamb Board (ALB) connected with 50 of these U.S. businesses through its new “Butcher Box” direct mail kit. The goal is to re-engage with this audience for long-lasting relationships that lead to increased sales of domestic lamb.

ALB research found that 24 percent of consumers made retail lamb purchases at independent markets and-or butcher shops. Of those consumers, 30 percent were heavy lamb users, and 35 percent were light lamb users. Some of the selected shops already carry lamb, while some don’t routinely offer it. The initial 50 butchers have a chance to get selected as one of 25 American Lambassadors to advocate for American lamb.

(From the National Association of Farm Broadcasters)