report lamb

Report Gives a Snapshot of 2023’s U.S. Lamb Market

Dan American Lamb Board (ALB), American Sheep Industry Association (ASI), Sheep-Goats

Last year saw the smallest lamb crop on record with just 3.03 million head, but there were also some bright spots related to lamb imports and pricing. That’s according to the 2023 Sheep Industry Review, a checkoff-funded report commissioned by the American Lamb Board and compiled by the American Sheep Industry Association. “Last year saw a decline in inventory at …

lamb lovers

Lamb Lovers Month is Back

Dan American Lamb Board (ALB), Sheep-Goats

Lamb Lovers Month is back. That’s coming up on This Land of Ours. The American Lamb Board (ALB) kicked off Lamb Lover’s Month in February with an exciting campaign titled “Show Us Your Chops.” It invites consumers to enjoy savory lamb chops at their favorite restaurants or cook their favorite recipes at home. The promotion features rack and loin chop …

ALB

ALB Promotes Lamb at Consumer, Influencer Events

Dan American Lamb Board (ALB), Economy, Sheep-Goats

The latest consumer research funded by the American Lamb Board (ALB) indicate a majority of consumers associate lamb with flavor, tenderness, freshness and quality, but only 33 percent of consumers agree that lamb is a nutritious meat choice. So, building awareness about lamb’s nutrition benefits and positioning lamb as part of a healthful diet and lifestyle is an opportunity to …

checkoff

New Checkoff Website for the Sheep Industry

Dan American Lamb Board (ALB), Sheep-Goats

America’s Lamb producers can now turn to LambBoard.com for resources on checkoff production, promotion, and other programs. The new American Lamb Board site officially launched on September 7. “This is a totally new site for America’s Lamb industry,” says Peter Camino, ALB Chair. “That includes commercial and seedstock producers, feeders, direct marketers, sale managers, auction markets, and processors.” He also …

ALB

ALB Market Report Notes Imports Are Down

Dan American Lamb Board (ALB), Exports/Imports, Sheep-Goats

The American Lamb Board’s (ALB) July market report is now available. The report indicates that both lamb imports and domestic production are down. The report notes lamb weights are lighter than a year ago, and fewer imported pounds have resulted in a lower supply of lamb in the domestic market. Federally inspected lamb and yearling slaughter for July is 4 percent lower …

ALB

ALB Survey Needs Producer Input

Dan American Lamb Board (ALB), Sheep-Goats

The American Lamb Board (ALB) is seeking the help of American lamb producers and feeders on their environmental stewardship and other sustainability practices to better inform consumers and direct checkoff programs. Producers can help by completing ALB’s Sustainability Survey, which is open through Aug. 14. “It’s so important to have solid data that actually represents what our diverse American lamb industry does, the …

ALB

Lamb Board Building Local Relationships

Dan American Lamb Board (ALB), Sheep-Goats

The continuing trend toward local food sourcing has put hometown butchers and specialty meat shops on the radar of likely lamb consumers. This month, the American Lamb Board (ALB) connected with 50 of these U.S. businesses through its new “Butcher Box” direct mail kit. The goal is to re-engage with this audience for long-lasting relationships that lead to increased sales of domestic …

ALB

Lamb Board Building Local Relationships

Dan American Lamb Board (ALB), Sheep-Goats, This Land of Ours

Localizing the love of lamb. That’s coming up on This Land of Ours. The continuing trend toward local food sourcing has put hometown butchers and specialty meat shops on the radar of likely lamb consumers. In June, the American Lamb Board (ALB) connected with 50 of these U.S. businesses through its new “Butcher Box” direct mail kit. The goal is …

ALB

Lamb Board Releases Final Video in Lamb Quality Series

Dan American Lamb Board (ALB), Sheep-Goats

The American Lamb Board (ALB) released the final video in its five-part series emphasizing lamb quality. The final video’s title is “Retail Meat Yield.” The overall goal of the video series is to help the U.S. lamb industry provide a consistently high-quality product for Americans’ dinner plates. “By emphasizing lean meat growth in U.S. sheep, we can make lambs with more muscle …

ALB

Nomination Open for American Lamb Board Members

Dan American Lamb Board (ALB), Sheep-Goats

Nominations for new members of the American Lamb Board must be submitted by certified nominating organizations and are due to the USDA’s Ag Marketing Service by May 5. The Secretary of Agriculture appoints the board members from the nominations. USDA is looking for a producer with 100 or fewer lambs, a producer with more than 500 lambs, a feeder with …