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Below you'll find a list of all posts that have been categorized as “American Lamb Board (ALB)”
The latest consumer research funded by the American Lamb Board (ALB) indicate a majority of consumers associate lamb with flavor, tenderness, freshness and quality, but only 33 percent of consumers agree that lamb is a nutritious meat choice. So, building awareness about lamb’s nutrition benefits and positioning lamb as part of a healthful diet and lifestyle is an opportunity to …
America’s Lamb producers can now turn to LambBoard.com for resources on checkoff production, promotion, and other programs. The new American Lamb Board site officially launched on September 7. “This is a totally new site for America’s Lamb industry,” says Peter Camino, ALB Chair. “That includes commercial and seedstock producers, feeders, direct marketers, sale managers, auction markets, and processors.” He also …
The American Lamb Board’s (ALB) July market report is now available. The report indicates that both lamb imports and domestic production are down. The report notes lamb weights are lighter than a year ago, and fewer imported pounds have resulted in a lower supply of lamb in the domestic market. Federally inspected lamb and yearling slaughter for July is 4 percent lower …
The American Lamb Board (ALB) is seeking the help of American lamb producers and feeders on their environmental stewardship and other sustainability practices to better inform consumers and direct checkoff programs. Producers can help by completing ALB’s Sustainability Survey, which is open through Aug. 14. “It’s so important to have solid data that actually represents what our diverse American lamb industry does, the …
The continuing trend toward local food sourcing has put hometown butchers and specialty meat shops on the radar of likely lamb consumers. This month, the American Lamb Board (ALB) connected with 50 of these U.S. businesses through its new “Butcher Box” direct mail kit. The goal is to re-engage with this audience for long-lasting relationships that lead to increased sales of domestic …
Localizing the love of lamb. That’s coming up on This Land of Ours. The continuing trend toward local food sourcing has put hometown butchers and specialty meat shops on the radar of likely lamb consumers. In June, the American Lamb Board (ALB) connected with 50 of these U.S. businesses through its new “Butcher Box” direct mail kit. The goal is …
The American Lamb Board (ALB) released the final video in its five-part series emphasizing lamb quality. The final video’s title is “Retail Meat Yield.” The overall goal of the video series is to help the U.S. lamb industry provide a consistently high-quality product for Americans’ dinner plates. “By emphasizing lean meat growth in U.S. sheep, we can make lambs with more muscle …
Nominations for new members of the American Lamb Board must be submitted by certified nominating organizations and are due to the USDA’s Ag Marketing Service by May 5. The Secretary of Agriculture appoints the board members from the nominations. USDA is looking for a producer with 100 or fewer lambs, a producer with more than 500 lambs, a feeder with …
The American Lamb Board (ALB) released its fiscal year 2022 Annual Report to inform Mandatory Lamb Checkoff stakeholders of its work to mitigate outside forces and challenges and take advantage of opportunities ahead. “Even though many challenges were out of our control, it’s critical that we keep driving forward as hard as we can to promote American lamb and the U.S. sheep …
The American Lamb Board is taking a closer look at sustainability. That’s coming up on This Land of Ours. American Lamb Board (ALB) working with the American sheep industry has created a new task force of industry stakeholders and research and extension specialists to develop a sheep sustainability report. The report will represent the sheep industry’s commitment to sustainability and …
