Below you'll find a list of all posts that have been categorized as “Marketing”
The Alabama Cattlemen’s Association Convention featured an educational talk through their General Session focused on “Fighting Fraud on the Farm.” The session featured Amanda Senn, Director of the Alabama Securities Commission, and we spoke with Senn to learn what advice she has for agricultural producers to avoid being scammed. Senn said, “With the ag industry now so connected to the …
The Georgia Beef Board is promoting beef through sports activities and we caught up with Wyatt Doolittle with the Georgia Beef Board to learn more. Doolittle said, “We were super excited to be part of the Publix Atlanta Marathon this year. So this is one of the largest running events in the southeast and brings tens of thousands of runners and spectators …
Here are the weekly livestock market reports for Alabama, Florida, and Georgia, for the week ended March 6, 2026, compiled by the Livestock Market News Service for all three states. AL Livestock Market Report: At Alabama Livestock Auctions, for the week ended March 06, 2026, receipts at 16 markets totaled 8,216 head compared to 8,282 last week and 11,398 last …
The US Meat Export Federation is highlighting the gains of meat exports in the USDA’s 2025 year-end data. USMEF President and CEO Dan Halstrom provided an overview of the near record pork exports last year. “A very good month at 258,000 metric tons for the month of December. That gives us an annual total that comes in with the number three …
Weather coming in like a lion in many areas around the country, but so is the cattle trade, keeping an eye on live cattle and feeder cattle. Big sell-off late last week, many suggesting month-end selling. Strike potentially at Greeley, Colorado plant, and we understand that grievance is not all about money there. And when you add the Tyson plants, set-downs and slow-downs at …
Live Cattle and Lean Hog Futures Face Pressure Near Recent Highs As the week comes to a close, traders are closely watching live cattle futures and lean hog futures, with signs that buyers may be losing momentum after pushing prices to recent highs. Live Cattle Futures React to Argentina Trade Deal In the live cattle market, attention is turning to …
The Florida Beef Council is preparing for a high-energy month of promotional activities, beginning this weekend with a major consumer-focused event at Daytona International Speedway. From motorsports partnerships to culinary showcases, the council is continuing its mission to connect consumers with beef through creative, engaging experiences. DM Maples with the Florida Beef Council says the pace is only accelerating. “I …
The Georgia Beef Board is highlighting the impact of the Beef Checkoff program during CattleCon 26, focusing on how producer-funded efforts are delivering real results for the beef industry. During the event, the Georgia Beef Board and the Cattlemen’s Beef Board shared updates showing that the Beef Checkoff continues to strengthen demand, expand education, and generate measurable returns for cattle …
NCBA Focuses on Beef Trade and Market Access Priorities for 2026 The National Cattlemen’s Beef Association continues to be active in efforts to improve trade and market access for U.S. beef. During CattleCon in Nashville, NCBA leaders discussed ongoing trade challenges and opportunities that will shape the industry’s outlook heading into 2026. Kent Bacus, Executive Director of Government Affairs for …
Alabama Beef Checkoff Showcases 2025 Promotion and Outreach Successes The Alabama Beef Checkoff is highlighting a strong slate of promotion, education, and research efforts in its 2025 update to members, underscoring the program’s continued investment in strengthening beef demand and supporting producers across the state. Among the most impactful areas was Marketing and Consumer Outreach, where the Checkoff leveraged high-visibility …
