Below you'll find a list of all posts that have been categorized as “Marketing”
USMEF Launches New Campaign to Promote U.S. Variety Meats in Mexico’s Cantinas The U.S. Meat Export Federation (USMEF) is spotlighting a new promotional campaign aimed at expanding the presence of U.S. pork and beef variety meats in Mexican cantinas, the leading export destination for these specialty products. The initiative focuses on highlighting the versatility, quality, and affordability of variety meats …
Cattle Market May Be Running Out of Sellers After Sharp Futures Decline After weeks of volatility, it appears the cattle and feeder cattle markets may finally be stabilizing. Analysts suggest that we may have run out of sellers as trading activity begins to level off. On October 16, January feeder cattle futures peaked just above $3.80, before plummeting nearly $70 …
Late last week, President Trump took to social media to announce that he is directing the Department of Justice to immediately begin an investigation into the Meat Packing Companies who are driving up the price of Beef through Illicit Collusion, Price Fixing and Price Manipulation. We will always protect our American Ranchers, and they are being blamed for what is …
NCBA Backs DIRECT Act to Expand Local Beef Marketing Opportunities The National Cattlemen’s Beef Association (NCBA) has announced its strong support for the Direct Interstate Retail Exemption for Certain Transactions (DIRECT) Act, a new piece of legislation aimed at expanding marketing opportunities for smaller meat processors and providing consumers with more options to buy local beef. The bill was introduced …
Livestock Market Technical Update: Cattle and Hogs Face Pressure to End the Week We end the week taking a closer look at the technical side of the livestock markets, where volatility has dominated trading since midweek. Both live cattle and feeder cattle futures slipped to their lowest levels in several months, while lean hogs continued a multi-week downtrend amid broader …
Georgia Beef Board Expands Consumer Education on the Value of Beef The Georgia Beef Board (GBB) continues its mission to educate consumers and youth about the importance of beef and the impact of cattle production across the state. In a recent update, Wyatt Doolittle with the Georgia Beef Board shared insights on the organization’s latest outreach activities and educational initiatives. …
U.S.–China Trade Talks and Tariff Reductions Could Boost Pork and Beef Exports As U.S.–China trade discussions continue to evolve, the agricultural industry is watching closely—especially producers of U.S. pork, beef, and soybeans. Ongoing negotiations between the two countries are influencing commodity prices and global market access, with the potential to reshape export opportunities for American farmers and processors. U.S. Meat …
Cattle Market Faces Steep Decline as Brazil Seeks Beef Trade Talks with U.S. There’s a decades-old adage in the commodity trade that says, “any bull market takes the stairs up, but it takes the elevator down in a hurry.” That phrase has proven true once again in the cattle trade, as recent market activity shows a steep and sudden decline …
U.S. Dairy Cow Numbers Reach Highest Level Since 1993 While recent agricultural headlines have focused on beef imports from Argentina, the U.S. dairy sector is experiencing a major development of its own — a significant increase in dairy cow numbers and record-breaking milk production. According to the USDA’s August Milk Production Report, there are now 9.52 million dairy cows in …
NCBA Pushes Back on Trump’s Cattle Tariff Comments and Argentina Beef Plans The cattle industry is once again at the center of a national discussion following recent comments from President Donald Trump about his administration’s trade policies and their impact on U.S. cattle producers. President Trump took to social media, writing, “The Cattle Ranchers, who I love, don’t understand that …
