Beef Checkoff Reports Significant ROI

The Cattlemen’s Beef Board released the findings of an independent study done on the Beef Checkoff Program’s return on investment over the last five years. Released during the Cattle Industry Summer Business Meeting in San Diego, CA, the ROI study, conducted by Cornell University, shows the significant impact of the Beef Checkoff. Listen below for more.

About the Author

Will Jordan

Will Jordan is an author, public speaker, livestock producer, and award-winning auctioneer. Known for innovation and storytelling, he is keen to the needs of farmers and ranchers. As a broadcaster, Will tells the story of agriculture daily, digging into subjects important to those who tune in.