“Build Your Base”: Fueling Performance with Beef

Will Jordan Beef, Beef, Cattle, Florida Beef Council (FBC), Industry, Livestock, Livestock News

Build Your Base booth at the

The Florida Beef Council is in Fort Worth, Tex. this week highlighting beef at the Collegiate Strength and Conditioning Coaches Association national conference. Athletes know that protein is important, and Build Your Base communicates beef as the premier protein. I visited with Deanne Maples to learn more about this exciting program.

About the Author

Will Jordan

Will Jordan is an author, public speaker, livestock producer, and award-winning auctioneer. Known for innovation and storytelling, he is keen to the needs of farmers and ranchers. As a broadcaster, Will tells the story of agriculture daily, digging into subjects important to those who tune in.