GPC Promoting Peanuts Through NASCAR

Will Jordan General

By Will Jordan

Popular Georgia Peanuts car on the track.
(Courtesy of Speedway Digest)

It is time to start your engine and put the pedal to the floor as the Georgia Peanut Commission (GPC) gears up for NASCAR this weekend at the Talladega Superspeedway in Talladega County, Alabama.

Through Front Row Motorsports, the Georgia Peanut Commission invests advertising dollars to promote Georgia peanuts to NASCAR fans around the world. A car emblazoned with the iconic Georgia Peanuts logo takes the track in both Atlanta and Talladega to drive peanut promotion into the minds of fans near and far. 

Maddie Frost, Georgia Peanut Commission farm and field Services coordinator, shares the impact that partnering with NASCAR driver, Todd Gilliland, has had on peanut promotion.

The race is scheduled for Sunday, Oct. 1 at 1 p.m. CDT at Talladega Superspeedway.