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Global Consultant: Farm To Consumer Message Needs Tweaking

Rich Kottmeyer, Accenture Rich Kottmeyer, Global Agriculture & Food Production Leader at Accenture was one of the speakers at the Bayer CropScience Ag Issues Forum earlier this week. Accenture is a global consulting firm, and Rich has some interesting insights into the big picture when it comes to the global food challenge in the years ahead, and how farmers and agriculture as a whole need to adjust its messaging to consumers to get more urban buy-in for new farming technologies.
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