The “State of the Consumer” Report Highlights Opportunities, Impact of COVID-19 on Beef Demand (NCBA) — The number of consumers who say they intend to eat beef at least weekly increased from 67 percent to 72 percent compared to 2019, and consumer positive perceptions of beef reached 70 percent for the first time,[1] according to a new report released by the …
NCBA Commends Selection Of Vilsack To Lead USDA
(NCBA) — The National Cattlemen’s Beef Association (NCBA) issued the following statement in support of Tom Vilsack’s pending nomination as Secretary of the U.S. Department of Agriculture (USDA): “Former USDA Secretary Tom Vilsack is adding another chapter to an already storied career in agriculture. He has the unique skill set to be able to hit the ground running on day …
NCBA Congratulates Rep. David Scott On His Nomination To Chair The House Agriculture Committee
(NCBA) — The National Cattlemen’s Beef Association (NCBA) issued the following statement in response to U.S. Representative David Scott (GA-13) being nominated by the Democratic Steering Committee to become the next Chairman of the House Agriculture Committee: “Congressman Scott is a devoted friend of America’s cattle producers and I congratulate him on being selected by his colleagues to lead the …
NCBA & PLC Secure NEPA Improvements For Livestock Producers
(NCBA) — The National Cattlemen’s Beef Association (NCBA) Executive Director of Natural Resources and the Public Lands Council (PLC) Executive Director Kaitlynn Glover released the following statement on the U.S. Forest Service’s (USFS) final rule to update the agency’s National Environmental Policy Act (NEPA) regulations: “Today’s announcement represents decades of work by livestock producers who have told the Forest Service and …
NCBA Highlights Beef and Produce Pairings on Healthy Plates with #UnitedOnThePlate Partnership
Beef Checkoff partners with Produce for Better Health Foundation to showcase how pairing beef with vegetables and fruits boosts flavor and health (NCBA) — In an effort to continue to highlight beef’s place on the plate, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has partnered with the Produce for Better Health Foundation (PBH) to celebrate how …
Industry Feedyard Audit Tool Now Available
(NCBA) — The National Cattlemen’s Beef Association (NCBA) is announcing the release of a comprehensive industry feedyard audit tool. The Cattle Industry Feedyard Audit will serve as a standardized audit tool based on the sound science and common sense established in the Beef Quality Assurance (BQA) program. Though the audit tool is owned by NCBA, auditing of feedyards will only …
Livestock Producers Hail Finalized USFWS Rule Delisting Gray Wolf
(NCBA) — Leaders from the National Cattlemen’s Beef Association (NCBA) and the Public Lands Council (PLC) joined Department of the Interior Secretary David Bernhardt and U.S. Fish and Wildlife Service Director Aurelia Skipwith in Minnesota to mark the historic announcement that gray wolves in the contiguous 48 United States have fully recovered and will be returned to state management after …
NCBA President Marty Smith Issues Statement on Florida Meetings
(NCBA) — The National Cattlemen’s Beef Association (NCBA) was invited to participate in two Florida producer meetings this week to discuss industry issues. Let me be clear, NCBA will not participate in events with organizations litigating against NCBA or the Beef Checkoff. Nor will we engage in events that that lend a voice to anti-agriculture activists like Marty Irby, a …
Beef. It’s What’s For Dinner. Returns to Broadcast Television
The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, is getting Beef. It’s What’s For Dinner. back on broadcast television during The Hallmark Channel’s Countdown to Christmas (NCBA) — With the holidays looking a little different this year, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is ensuring one thing remains the same – …
Coronavirus-Related Cattle Industry Losses Estimated at $13.6 Billion
(NCNB) — A study released estimates cattle industry losses as a result of the COVID-19 pandemic will reach $13.6 billion. The study was commissioned by NCBA and conducted by a team of industry-leading agricultural economists led by Derrell Peel, Breedlove Professor of Agribusiness and Extension Livestock Marketing Specialist at Oklahoma State University, to assist USDA in determining how best to …