This week, during the Cattle Industry Convention and NCBA Trade Show in San Antonio, Texas, one issue you heard many people talking about is trade. Producers across the country are pleased with some of the recent trade moves that have taken place. Of course, trade has been, and continues to be, one of the top policy priorities for the National …
Consumer Research Shows Widespread Confusion About Contents of Plant-Based Fake Meat
(NCBA) — The National Cattlemen’s Beef Association (NCBA) released survey results that show widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products. In an online survey of more than 1,800 consumers, less than half of the respondents understood the labeling term “plant-based beef” was intended to describe an entirely vegetarian or vegan food product. …
Houston Wraps Up Year as NCBA President
Before the 2020 Cattle Industry Convention & NCBA Trade Show in San Antonio, Texas comes to an end Saturday, President of the National Cattlemen’s Beef Association (NCBA), Jennifer Houston from Sweetwater, Tenn., will see her term as President come to an end. She told Southeast AgNet’s Randall Weiseman it’s been a great year in many ways. Marty Smith from Florida will take over …
CattleFax Sees Positive Cattle Outlook for 2020
During this morning’s CattleFax outlook session at the 2020 Cattle Industry Convention in San Antonio, Texas, a roomful of producers from across the country heard more about strong beef demand and possibly stronger prices. Afterwards, Southeast AgNet’s Randall Weiseman caught up with CattleFax Vice President of Industry Affairs, Kevin Good, who said their message is generally upbeat. From the National …
Strong Demand, Leverage Shift Adds Optimism for Year Ahead
Focus on consumers a requirement for continued beef industry success (NCBA) — Beef demand is strong and with U.S. cattle numbers plateauing, prices are likely to be stronger in the year ahead as consumers at home and abroad support industry profitability. That was the message delivered during the popular CattleFax outlook session, held as part of the 2020 Cattle Industry …
Florida’s Blackbeard’s Ranch Recognized for Outstanding Stewardship Practices
(NCBA) — The National Cattlemen’s Beef Association announced Blackbeard’s Ranch in Myakka, Fla., as the winner of the 2019 Environmental Stewardship Award Program (ESAP). The award was presented at the 2020 Cattle Industry Convention and NCBA Trade Show in San Antonio, Texas. Established in 1991, by the National Cattlemen’s Beef Association to recognize outstanding land stewards in the cattle industry, …
Producers Discussing Live Cattle Marketing
A variety of hard hitting issues are being discussed this week at the 2020 Cattle Industry Convention and NCBA Trade Show in San Antonio, Texas. National Cattlemen’s Beef Association (NCBA) Vice President of Government Affairs, Ethan Lane, said one of those concerns is live cattle marketing, which is an issue for a lot of producers across the country. Learn more …
Beef. It’s What’s For Dinner. New Ads Address Myths About Beef
New ads tackle the topics of health, sustainability and meat substitutes with the iconic brand’s unique personality and swagger (Beef Checkoff) — Beef. It’s What’s For Dinner., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is addressing common questions and hot topics in the beef industry head-on with the launch of new digital and social media …
NCBA Unveils Top Policy Priorities For 2020
(NCBA) — The Executive Committee of the National Cattlemen’s Beef Association (NCBA) approved the organization’s top 2020 Policy Priorities. Approval came at the annual Cattle Industry Convention in San Antonio, Texas. Like last year, NCBA’s top policy priorities include issues related to international trade, proper regulation of fake meat, and regulatory reform, although after a series of significant policy victories …
More than 1,000 Attend Cattlemen’s College
Education recognized by attendees as key element to improving operations (NCBA) — More than 1,000 cattlemen and women took advantage of educational opportunities at the 27th annual Cattlemen’s College in San Antonio, Texas Feb. 4-5. Held in conjunction with the Cattle Industry Convention & NCBA Trade Show Feb. 5-7, Cattlemen’s College is one of the cattle industry’s most in-depth and helpful …