NCBA Takes the Fight to Fake Meat at Summer Business Meeting

DENVER (NCBA) — National Cattlemen’s Beef Association (NCBA) leaders redoubled their efforts to push back against deceptive and erroneous marketing and nutritional claims by plant-based and lab-created alternatives to real beef. In the opening General Session of the cattle industry’s annual Summer Business Meeting, Senior Vice President, Government Affairs, Colin Woodall, and Alisa Harrison, Senior Vice President, Global Marketing and …

Excited about Potential Opportunities for U.S. Beef in China

U.S. Trade Representative Robert Lighthizer and Treasury Secretary Steven Mnuchin are in China this week for the first high-level, face-to-face discussions since the talks broke down in May. National Cattlemen’s Beef Association (NCBA) Senior Director of International Trade, Kent Bacus, says they are excited about potential opportunities for U.S. beef in China. Sponsored ContentFlorida Cattle Enhancement Board Provides Critical Funding To Enhance …

Florida Dieticians Learn More About Lean Beef

We told you two weeks ago that the Florida Beef Council (FBC) would be attending the Florida Academy of Nutrition and Dietetics Conference on Marco Island. DeAnne Maples, FBC director of beef marketing and promotion, says the council was there to make sure dieticians had the most current information about lean beef. Sponsored ContentFlorida Cattle Enhancement Board Provides Critical Funding To …

CBB Executives Detail Recent Beef Leadership Trip to Taiwan and Japan

CENTENNIAL, CO (CBB) — Chuck Coffey, chairman, and Jared Brackett, vice chairman, of the Cattlemen’s Beef Promotion & Research Board (CBB) recently traveled to Taiwan and Japan as part of a U.S. contingent exploring opportunities for U.S. beef in those countries. The week-long trip took place May 4-May 11, 2019. “Taiwan and Japan are in prime position for further market …

Georgia Beef Board Talking with Producers

Producer communications is one of the aspects of the Beef Checkoff program. According to Kaytlyn Malia, the Georgia Beef Board will be busy talking with many producers during the next couple of weeks. Sponsored ContentFlorida Cattle Enhancement Board Provides Critical Funding To Enhance Brahman GeneticsApril 24, 2026Strong Relationship Exists Between the Florida Cattle Enhancement Board and UF-IFASApril 17, 2026Florida Cattle …

Mississippi Sued Over Fake-Meat Labeling Law

(NAFB) — A federal lawsuit is accusing Mississippi of violating free-speech rights by prohibiting makers of plant-based foods from using terms like “meatless meatballs” and “vegan bacon.” The lawsuit was filed last week by the Plant Based Foods Association and the Illinois-based Upton’s Naturals Company, which makes vegan-based products and sells them in many states, including Mississippi. The suit was …

Promoting Lean Beef to Florida Dieticians

The Florida Beef Council (FBC) will be in Marco Island later this week discussing lean beef during the Florida Academy of Nutrition and Dietetics Conference. DeAnne Maples, FBC director of beef marketing and promotion, wants to make sure dieticians have the most current information. Sponsored ContentFlorida Cattle Enhancement Board Provides Critical Funding To Enhance Brahman GeneticsApril 24, 2026Strong Relationship Exists Between the Florida Cattle …

Pork and Beef Exports Rebound in May

(NAFB) — May exports of U.S. pork and beef were steady with last year’s strong volumes and increased year-over-year in value. The U.S. Meat Export Federation (USMEF) says pork exports totaled 218,000 metric tons in May, steady with last year’s pace, while value increased one percent to $567 million, the highest monthly value total since April 2018. For January through …

NCBA, State Affiliates Urge Congress to Ratify USMCA

WASHINGTON (NCBA) – The National Cattlemen’s Beef Association (NCBA) sent a letter signed by 39 of its state affiliates to U.S. Senate and House leaders urging them to support the swift ratification of the U.S.-Mexico-Canada Agreement (USMCA). The letter to Senate Majority Leader Mitch McConnell, Senate Minority Leader Chuck Schumer, House Speaker Nancy Pelosi, and House Minority Leader Kevin McCarthy …