The U.S. Meat Export Federation (USMEF) kicks off their Strategic Planning Conference in Tucson, Arizona today. Prior to the annual event, they held a media conference call Tuesday, and USMEF President and CEO, Dan Halstrom, told us he’s feeling upbeat about U.S. meat exports. Sponsored ContentFlorida Cattle Enhancement Board Provides Critical Funding To Enhance Brahman GeneticsApril 24, 2026Strong Relationship Exists Between the Florida Cattle …
Montana Senator Introduces Resolution to Restart COOL
(NAFB) — Senator Jon Tester of Montana introduced a resolution in support of the reestablishment of Country of Origin Labeling. The COOL resolution puts forth a firm statement of support for the program, which was repealed back in 2015. The introduction follows months of coordination and collaboration by Tester, who’s been pulling together consumer and producer stakeholders to push the …
Florida Beef Council Participates in Big Event
The Florida Beef Council (FBC) took part in a big event in St. Petersburg this past weekend. In this week’s Beef Checkoff report, FBC Director of Beef Marketing and Promotion DeAnne Maples says the council was able to see a lot of people and serve a lot of beef. Sponsored ContentFlorida Cattle Enhancement Board Provides Critical Funding To Enhance Brahman GeneticsApril 24, 2026Strong Relationship Exists …
Georgia Beef Board Conducting Media Training
Getting the beef message out is important, and in today’s world there are so many platforms to do just that. In this week’s Beef Checkoff report, Georgia Beef Board’s Kaytlyn Malia tells about a media training event that will be conducted this week. Sponsored ContentFlorida Cattle Enhancement Board Provides Critical Funding To Enhance Brahman GeneticsApril 24, 2026Strong Relationship Exists Between the Florida …
USMCA Will Help Bolster Red Meat Exports to Mexico
The U.S. Meat Export Federation (USMEF) President and CEO is encouraged by the ongoing negotiations aimed at bringing the U.S-Mexico-Canada Agreement (USMCA) to an approval vote in the House of Representatives. Joe Schuele has the story. Sponsored ContentFlorida Cattle Enhancement Board Provides Critical Funding To Enhance Brahman GeneticsApril 24, 2026Strong Relationship Exists Between the Florida Cattle Enhancement Board and UF-IFASApril 17, 2026Florida Cattle …
BQA Campaign Seeks Greater Understanding of Industry Efforts
Strengthening the link between beef industry, consumers (NCBA) – About 85 percent of U.S. beef today comes from Beef Quality Assurance (BQA)-certified farmers or ranchers. But do American consumers know that? Just as important, do they know what BQA is – and what it stands for? Those are the kinds of questions a new Beef Checkoff-funded campaign from the National …
NCBA Statement on Beef Labeling Practices
(NCBA) — National Cattlemen’s Beef Association (NCBA) Vice President, Government Affairs, Ethan Lane, released the following statement in response to a letter from U.S. Sens. John Thune (S.D.) and Mike Rounds (S.D.) regarding beef labeling practices: “NCBA understands that the practices alleged in the letter from Senator Rounds and Senator Thune are a concern to cattle producers and we share …
Strong Consumer Demand Predicted for Beef
The latest numbers show beef demand is up 15 percent since 2012 and the U.S. Department of Agriculture (USDA) is predicting strong consumer demand to continue through the end of this year. As a matter of fact, U.S. consumers are expected to consume nearly 9 percent more beef this year than they did back in 2015. And according to information …
Discussing Plans for 2020 Alabama Beef Checkoff Programs
Cattle producers and others who serve on the Alabama Beef Checkoff Marketing Plan Task Force will meet this week to discuss plans for programs to be implemented in 2020. Alabama Cattlemen’s Association Executive Vice President Erin Beasley has more details. Sponsored ContentFlorida Cattle Enhancement Board Provides Critical Funding To Enhance Brahman GeneticsApril 24, 2026Strong Relationship Exists Between the Florida Cattle Enhancement Board …
Cattlemen Applaud Introduction of Real MEAT Act of 2019
Bill Aims to Combat Deceptive Labeling of Plant-Based Fake Meat (NCBA) — The National Cattlemen’s Beef Association (NCBA) applauded the bipartisan introduction of the Real MEAT (Marketing Edible Artificials Truthfully) Act of 2019 by U.S. Reps. Roger Marshall (R – 1st Dist., Kansas) and Anthony Brindisi (D – 21st Dist., N.Y.) “A growing number of fake meat products are clearly …